Tag Archives: Small business

Try ‘Something New’ in Your 2023 Marketing Plans

By Jay Bemis | Advertising Systems Inc. Thanks to inflationary concerns that dominated the second half of 2022, bosses who traditionally tighten their belts in January just to see how a new year might unfold are tautening those budgetary straps even more as 2023 arrives. What’s a small business marketer like you to do? You […]

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Small Businesses to Grapple With Tight Ad Spend in ’23

By Jay Bemis | Advertising Systems Inc. If small business ad spending follows the trend of larger companies’ ad spend, as it is wont to do, expect some tightened pockets for advertisers and marketers alike in 2023. Granted, ad spend by businesses both large and small will rise globally in 2023, according to recent reporting […]

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3 Ways Marketers Can Battle Media Distrust

By Jay Bemis | Advertising Systems Inc. The recent news that Cambridge Analytica harvested the personal information of about 80 million Facebook users in the United States ahead of the 2016 elections has sunk trust in the media to all-time lows — depths that lawyers and used-car salesmen once enjoyed. Coupled with other personal-data breaches […]

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4 Things to Consider When Hiring a Small Business Marketing Agency

by Jay Bemis | Advertising Systems Inc. As the owner of a small business who wants to ramp up your marketing strategy, you’ve already tried the do-it-yourself route and found the complexities and time so overwhelming that you’ve added a marketing manager to your staff. However, that manager, you’ve realized, doesn’t really understand the path […]

Blog, Content Marketing, Digital Marketing, Email Marketing, Mobile Marketing, Print Marketing, Search Marketing, Small Business, Social Marketing

Economic, Marketing Outlooks See a Rosy 2018 Ahead

by Jay Bemis | Advertising Systems Inc. As small businesses enter the 2018 calendar year, economic optimism among them is at its highest since the days of the Reagan administration, the National Federation of Independent Business (NFIB) reported in November. The entrance of a new Republican administration in 2017 and its plans for tax reform, […]

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