Technology

September 10, 2013

This Holiday Season, Mobile (Especially Tablets) Is Key

Mounting evidence shows that multichannel shoppers spend more, so to gear up for the most crucial shopping months of the year, retailers are cementing omnichannel strategies, according to a new eMarketer report, “Holiday Shopping Preview: Omnichannel’s Blurred Lines.” Prosper Insights & Analytics found that as of July 2013, most US consumers planned to spend the […]

Digital Marketing, Mobile Marketing, News, Technology
August 20, 2013

Crocs CMO to eMarketer: More Shoppers Using Mobile, Tablets

Crocs CMO Andy Sackmann told eMarketer in a recent interview that the main focus of the company’s digital strategy is to “communicate and build relationships with consumers,” which includes social media campaigns and e-commerce sites specific to certain countries or markets. According to Sackmann, the new www.crocs.com was designed with the tablet consumer in mind, […]

Mobile Marketing, News, Small Business, Technology
July 24, 2013

Save Time by Outsourcing These Small Business Responsibilities

As a small business owner or entrepreneur, you’ve got to be comfortable wearing multiple hats —  from internal operations and marketing to accounting and customer service. Then again, it’s not practical to have one person performing multiple jobs indefinitely, as they’ll eventually burn out and grow tired of the workload. Fortunately, there’s one aspect some […]

Digital Marketing, News, Small Business, Social Media Marketing, Technology
May 22, 2013

Domino’s Pizza Debuts Pie-Scented DVDs

by Jaimie Siegle | Advertising Systems, Inc. Say what you want about Domino’s Pizza, but we think its latest international marketing campaign is nothing short of clever: Partnering with movie rental stores in the cities of Rio de Janeiro and Sao Paulo, Domino’s Brazil had DVD labels printed with thermal ink and a heat-activated scent. […]

Digital Marketing, News, Technology
May 17, 2013

Google Glass: Digital Platform for the Future or “Ultimate Tool for Nerds”?

by Jaimie Siegle | Advertising Systems, Inc. When I initially checked out Google Glass online, I was immediately gripped by three things: The sleek YouTube marketing video, which features a diverse group of individuals participating in visually stimulating activities like riding roller coasters, fencing and skydiving; the potential of Google Glass to become a real […]

Digital Marketing, News, Technology
April 18, 2013

Mobile Search Marketing Campaigns More Effective Than Desktop [REPORT]

by Jaimie Siegle | Advertising Systems, Inc. A new study by eMarketer shows that as fewer people are using search engines on desktop devices, the volume of queries from smartphones and tablets has increased – a trend that led to more successful mobile campaigns with a lower cost-per-click (CPC) rate. “Mobile’s high CTRs [click-through rates] […]

Mobile Marketing, News, Search Engine Marketing, Small Business, Technology
April 14, 2013

Facebook, Foursquare Up the Ante on Advertising with Data

by Jaimie Siegle | Advertising Systems, Inc. Facebook and Foursquare announced plans to improve advertising features late last week, both of which involve using data to produce hyper-targeted ads. Foursquare plans to provide data to brands and agencies that will help create more informed ads on various platforms and networks. The location-based app’s data “includes […]

Digital Marketing, News, Small Business, Social Media Marketing, Technology
Advertising Systems, Inc.
Houston, TX
Phone: (281) 889-9575