Technology

Traditional media & print marketing still most effective for government decision makers

Market Connections, Inc. Releases 2012 Federal Media and Marketing Study Chantilly, Va. (PRWEB) April 12, 2012 Traditional marketing is still the most effective way to reach government decision makers, as print media and trade shows are still highly viable marketing channels. In addition, government media publishers need to diversify their offerings as federal readers consume […]

News, Print Marketing, Technology

Mobile Marketing Programs: Apps vs. Browsers

Originally published on http://www.emarketer.com Mobile is more and more a go-to channel to reach consumers. With more than 75% of the US population now subscribing to a mobile phone service, according to eMarketer, and nearly 114 million consumers expected to access the internet via mobile this year, mobile is a no-brainer for marketers. But since […]

Mobile Marketing, News, Technology

What Is That? Let Your Smartphone Have a Look

  I never carry a point-and-shoot camera. Chances are you don’t either. In the last few years, cellphone optics have improved substantially. That means more megapixels, better image sensors and stronger flashes and zooms on the one device most of us carry all the time. Now comes the next phase: using your smartphone and its […]

News, Technology

Kuapay Lets Mobile Users Pay With QR Codes

There’s little question that the way we pay is changing: Starbucks Card Mobile is a bonafide hit, PayPal predicts that the end of the wallet is nigh, mobile money transactions are expected to to reach $670 billion by 2015, and it’s believed that more than 80% of point-of-sale systems will accept mobile payments by 2016. […]

News, Technology

4 Ways iPads Are Changing the Lives of People With Disabilities

by Zoe Fox, mashable.com Noah Rahman has moderate Cerebral Palsy affecting his communication, cognition and upper and lower body movement. When he turned two, his language, cognitive abilitity and fine motor skills were diagnosed by a developmental specialist as being at least 12 months behind. Then Noah got an iPad. Four months later, his language […]

News, Technology