November 11, 2014

STUDY: Europe’s Increasing Mobile Usage Suggests Opportunities for Mcommerce Growth

With 57.3% of the population in the Nordic region using smartphones this year, based on eMarketer estimates, it may not come as a surprise that consumers there are turning to their mobile devices in increasing numbers when shopping online. Nevertheless, much of the activity on mobile phones and tablets still takes place in the form […]

Mobile Marketing, News, Search Engine Marketing, Small Business, Technology
January 28, 2014

How to Stretch a Small Business Marketing Budget

by Jaimie Siegle | Advertising Systems Inc. B2B marketing budgets are expected to rise in 2014, with businesses prioritizing their digital needs in order to most effectively reach their customers, according to a study conducted by Forrester Research and the Business Marketing Association. “Many B2B CMOs will struggle to make dollars stretch while protecting program […]

Digital Marketing, Search Engine Marketing, Small Business, Technology
October 18, 2013

Foursquare Rolls Out Promoted Listings Internationally

by John McDermott, AdAge Foursquare is opening its promoted listings ads to all small businesses around the world. The promoted listings show up in the app’s Explore function, which consumers use to discover nearby restaurants, bars, parks or other attractions. If a Foursquare user searches for “burgers,” for instance, then a nearby burger shop can […]

Digital Marketing, News, Small Business, Social Media Marketing, Technology
October 6, 2013

Microsoft VP Hints at XBox Data for Market Research

by Jack Neff, Adage Forty-nine days from an Xbox One rollout that could make or break one of Microsoft’s most successful brands, the key marketing executive behind the launch outlined how it also could reshape marketing in a speech to the Association of National Advertisers Masters of Marketing Conference in Phoenix Oct. 5. Yusuf Mehdi, […]

News, Small Business, Technology
September 24, 2013

The Truth About Big Data

by Steve Olenski This past July Econsultancy issued a report which made reference to the fact that Big Data is causing big frustrations for those who make their living in the marketing world. The sub-headline that appeared on their site in announcing the report read: “Big data has become something of a buzzword over the past year or so, […]

Digital Marketing, Small Business, Technology
Advertising Systems, Inc.
Houston, TX
Phone: (281) 889-9575