by Jaimie Siegle | Advertising Systems, Inc. Facebook and Foursquare announced plans to improve advertising features late last week, both of which involve using data to produce hyper-targeted ads. Foursquare plans to provide data to brands and agencies that will help create more informed ads on various platforms and networks. The location-based app’s data “includes […]
by Jaimie Siegle | Advertising Systems, Inc. A digital identity can make or break a business, along with the individuals who own or are employed by them. With big corporations like Facebook, Apple and Burger King recently being hacked, we thought it was appropriate to share a few tips on preventing the situation – especially […]
by Jaimie Siegle | Advertising Systems Inc. When Instagram subtly changed its privacy policy last month, the public disagreed not only with the reformed policy but also with its lack of transparency with it users. To say that the company, which was bought by Facebook for $1 billion last year, received heavy criticism would be […]
by Jaimie Siegle | Advertising Systems Inc. When Felix Baumgartner fell nearly 24 miles from a space capsule last weekend, more than 8 million people tuned in to YouTube to watch him simultaneously break the sound barrier and two world records. It was one small leap for Baumgartner and one huge marketing leap for Red […]
By Nathan Eddy for www.eweek.com With the official unveiling of Apple’s iPhone 5 on Wednesday, the world, including small-business owners, now has a better idea as to whether or not they should spring for the company’s latest iteration of the popular smartphone. Features like 4G Long-Term Evolution (LTE) network compatibility allow road warriors to surf […]
by Jaimie Siegle | Advertising Systems, Inc. The Digital Marketing Program at the Stanford Graduate School of Business (GSB) Executive Education, a first annual three-day conference held at the end of August, featured conversations with panelists and experts from all aspects of the digital marketing world: media, technology, and business. Although the first annual event […]
If you’ve ever used Foursquare or “checked in” at your favorite restaurant via Facebook or Yelp, then you’re already familiar with location-based marketing strategies. This year, more businesses are using tactics such as offering discounts or free beverages to entice customers to check in – and bargain-savvy shoppers are looking for deals more than ever. […]
by Jaimie Siegle | Advertising Systems, Inc. Not only are small business owners working harder than they were five years ago, they’re also taking less vacation time, according to the latest study and infographic from Mavenlink. It’s no surprise then, that time was considered the “most valuable asset” among survey participants – more than computers, […]
by Jaimie Siegle | Advertising Systems Inc. Managing your business’s payroll with old school arithmetic and a calculator can often be tedious, and sometimes incorrect. Small business payroll service provider Intuit launched its free Snap Payroll app on Thursday, a resource designed for entrepreneurs on the go and new small business owners unfamiliar with payroll and […]
photo courtesy Mashable.com by Jaimie Siegle | Advertising Systems Inc. Since I wrote about the Pinterest phenomenon in February, the photo-centric social network has only continued to gain popularity for users, marketers, and businesses alike. The California-based “startup” has gained more than 19 million followers in the last year and is the third most popular […]