Facebook’s “Open Graph” platform allows brands to further engage consumers with Apps and Actions. Following the official roll out of its new Timeline, Facebook is introducing Actions, a series of new applications that change how people interact with apps, content, brands, and each other. The new apps will extend Mark Zuckerberg’s vision of frictionless experiences […]
HP, Best Buy, and JetBlue reveal how they use Twitter’s enhanced profile pages to make every tweet sing. It’s still officially in velvet-rope mode, but Twitter’s enhanced profile pages are heavily in play for those brands among the first to sign up. So how are the early reviews? Dubbed #letsfly by Twitter’s hashtag-happy tweeps, the program–which […]
(By Steve Lenski | The Star Group) Raise your hand if you’re a brand marketer who thinks posting to Facebook during “normal” business hours is the way to go? It’s ok if you have your hand raised because you’re not alone. However, you would also be wrong as a new study reveals that the best […]
(Posted by Patricio Robles | Econsultancy) Social media is big. Mobile is big. So it shouldn’t come as any surprise that the number of consumers using their mobile phones to interact with popular social media hubs like Facebook, Twitter and LinkedIn is growing rapidly. According to comScore, the number of mobile users in the United […]
Yet marketers have concerns with the communities they’ve built on social sites (October 11, 2011 | emarketer.com) Social media marketers feel that having a presence on social sites is more important than advertising there, but there are still challenges related to keeping a community running online. In July 2011, Microsoft Advertising and Advertiser Perceptions surveyed […]
By Tom Johansmeyer | Social Times) Facebook, right? It’s always Facebook! And, to a certain extent, this is true. When you look at the war for talent currently being waged in Silicon Valley, Facebook is one of the winners. Google, LinkedIn and Apple, however, are doing pretty well, too. Unsurprisingly, Microsoft and Yahoo! are at […]
I recently read a blog post that was screaming “if you’re not All In with social media marketing – you’re dead”… Really? Although I agree that social media marketing is very important for SMBs, the overall article was not in touch. As marketers, we may have directional preferences for a particular client, but to bash […]
(By Charlie White | mashable.com) Sometimes change is a great thing, and other times it seems like a lot of extra hoops to jump through with meager benefits. Here’s a comic from Mashable’s own editor-in-chief Lance Ulanoff, accurately expressing the way many Facebook users are feeling this week. Just wait until they’re hit with the […]
Wall posts, direct messages most effective tactics When it comes to online marketing, small and medium-sized businesses (SMBs) have their work cut out for them. Time- and money-strapped, SMB marketers often receive light budgets and minimal staff to help them promote their business and generate leads across a variety of formats ranging from social media […]
For business owners just getting started, a guide to build brand buzz and boost your bottom line. (By Susan Gunelius | KeySplash Creative Inc.) Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could […]