Paid search ads tend to be overlooked Search has become a nearly ubiquitous online activity and Google remains the undisputed king—receiving the largest share of search ad revenue and traffic. But an eye-tracking study by user experience research firm User Centricadds a new perspective. Its research indicates that most search users overlook search ads almost entirely. […]
Email marketers have been warming up to social media for the past year, using social elements like “share with your network” and buttons to connect with brands on Twitter and Facebook in email campaigns. Email and social media also go together in another way: They are the top tactics marketers worldwide expect to increase budgets […]
There has been explosive growth in loyalty programs in recent years. The 2009 Colloquy “Loyalty Marketing Census” reported that from 2006 to 2008, US loyalty program membership grew from about 1.3 billion to 1.8 billion, which is a compound annual growth rate of almost 18%. This equals approximately 14.1 loyalty program memberships per household. But […]
Three-quarters will market on social sites this holiday season Holiday advertising budgets are shifting as marketers increase their reliance on online channels, according to research from BDO USA. While print advertising remains on top for holiday spending, nearly 27% of retailers reported they would spend most of their budget for the period online, including on […]
Achieving social media marketing goals, whatever your level of participation Brands and marketers have different levels of participation in the social media space, but many have similar goals and strategies. The “2010 Social Media Benchmarking Study” from Ketchum and FedEx found when looking at 62 study participants from a variety of industries that 100% had […]
Word-of-mouth, often shared online, is most trusted source Modern moms are older, more confident and more connected than ever before, according to the WhatToExpect.com report “Delivering a Mom: How today’s New Moms Learn, Decide & Buy.” The technologies moms find most useful for parenting information are those that put them in touch with other moms. […]
eMarketer estimates that 127 million people in the US, or 57.5% of internet users, will use social networks at least monthly this year. Facebook alone has over half a billion active users worldwide. Still, many of the smallest businesses don’t believe their customers can be marketed to on such sites, according to an August […]
Jamie Turner is the chief content officer of the 60 Second Marketer, the online magazine for BKV Digital and Direct Response. He is also the co-author of “How to Make Money with Social Media” now available at fine bookstores (and a few not-so-fine bookstores) everywhere. First the bad news: If you’re going to calculate the […]
Today, more than ever, consumers are more sophisticated in the way they shop and research products and services. According to research firm BiaKelsey, the average consumer looks at 7.9 different sources for product information—including traditional and interactive—before making their final purchase decision. Therefore, cross-channel marketing campaigns that incorporate print, direct mail, Web sites, social media […]