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California Votes to Stiffen Further Its Data-Privacy Rules

By Jay Bemis | Advertising Systems Inc.One of the not-so-ballyhooed election results earlier this month is one that could affect marketers for years to come. That decision was passage of Proposition 24, or the California Privacy Rights Act (CPRA), which will stiffen even further requirements that businesses must meet to protect citizens’ data privacy. Approved by [...]
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In These Sheltered Times, Kids’ Screen Time Explodes

By Jay Bemis | Advertising Systems Inc.Ever since the advent of television and the proliferation of cartoons in the 1950s, American parents have worried about their offspring’s screen time and its effects on their vision. Those concerns have steadily amplified since, what with the eventual popularity of video games, movie streaming and such platforms as […]

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6 Videoconferencing Alternatives to Zoom

By Jay Bemis | Advertising Systems Inc.As Zoom became a videoconferencing thing during the early stages of the COVID-19 pandemic, the sight of talking squares, all lined in rows, got people to thinking about older television shows. These talking heads were akin to “The Brady Bunch” opening, some comedians opined. Others were reminded of “Hollywood […]

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Americans Keep Cutting the Cord, Yet Embrace Online Shopping

By Jay Bemis | Advertising Systems Inc.A recent report from the analysts at eMarketer predicts a dire future for the pay-TV industry in the U.S., which was suffering before COVID-19 ever arrived and continues to gasp for numbers of subscribers during this pandemic. The report, “US Cord-Cutter Households, 2019-2024,” says 6.6 million people will cancel […]

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4 Innovators Who Have Led the Way During a Bumpy 2020

By Jay Bemis | Advertising Systems Inc. A mere nine months ago in this space, we were among those looking forward to what was shaping up to be a stellar year for the media and advertising worlds — what with the 2020 Summer Olympics slated to be sandwiched by the Democratic and Republican national conventions […]

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What to Do During a Pandemic? Get Your Video Marketing Going

By Jay Bemis | Advertising Systems Inc.  Granted, watching late-night talk-show hosts on TV during the pandemic hasn’t been quite the same as when they beamed their shows live from their East or West Coast studios, with a roaring band and audience in tow. But the two Jimmys, as in Fallon and Kimmel, and Stephen, […]

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Surging Netflix, Other Streamers in Line for Emmy Glory

By Jay Bemis | Advertising Systems Inc. “And the winner is … yet another streaming service!” Those may just be the words a presenter utters when the 72nd Emmy Awards unfold in September, with Netflix this week breaking the record for most Emmy nominations ever, while one of several streaming newcomers, Disney+, secured a best-drama […]

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Tech at the Top of Back-to-School Lists

  By Jay Bemis | Advertising Systems Inc. Back-to-school life for parents seemed so simple just a few short years ago. They would get a supplies list from their local school system and check off such items as Big Chief tablets and Number 2 pencils as they purchased them. However, during the COVID-19 pandemic, back-to-school […]

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