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Cost-Conscious Video Viewers Don’t Mind Ads, Studies Say

By Jay Bemis | Advertising Systems Inc. What is AVOD? On one hand, you could say that AVOD is rapidly becoming something that advertisers and marketers simply cannot avoid. But, literally, AVOD is advertising-based video-on-demand, or streaming platforms whose content includes ads: Think the likes of YouTube, the Roku Channel and an increasingly number of […]

Blog

SBA Marks Another Year of Helping Small Businesses

By Jay Bemis | Advertising Systems Inc. Now that National Small Business Week, Sept.12-18, is upon us, this might be a good time for small business owners to learn what resources are available from the U.S. Small Business Administration (SBA), including COVID-19 relief. The SBA started Small Business Week 50-plus years ago and acknowledges “this […]

Blog, News

5G Rollout Still Moving Sluggishly Along

By Jay Bemis | Advertising Systems Inc. ’Tis that time of year when rumors start swirling about a new iPhone and its release date — usually sometime in mid- to late September — and when we can expect Apple, like other smartphone manufacturers, to boast about how its newest product offers the latest in 5G […]

Blog, News

Direct Mail a Marketing Tool That Just Won’t Go Away

By Jay Bemis | Advertising Systems Inc. Direct mail long has been a popular choice for a print-marketing campaign mix, and it apparently remains so — despite the pandemic-driven challenges that small businesses and marketers have faced this past year and a half. “Direct mail is growing exponentially,” says a woman who would know, Joy […]

Blog, Print Marketing

China Tops Field in E-Commerce ‘Medal Count’

By Jay Bemis | Advertising Systems Inc. The parade of nations that opened the delayed 2020 Tokyo Olympics last week was perfect timing for a retail report of note: One that ranks the top 10 countries in terms of global e-commerce sales forecasted for 2021. That report earlier this month from the editors at eMarketer/Insider […]

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Marketers Drawn by Mobile’s Growth, Opportunity

By Jay Bemis | Advertising Systems Inc. With the use of mobile devices booming more than ever, two in three advertisers plan to increase their “m-commerce” budgets this year — “indicating more confidence in both market conditions and in mobile as a channel,” says a report released last week by the Mobile Marketing Association. The […]

Blog, Mobile Marketing

3 Developments to Watch As — or If — the Olympics Unfold

By Jay Bemis | Advertising Systems Inc. The chief challenge faced right now by organizers of the delayed 2020 Tokyo Olympics is trying to convince the world that the games will be staged come late July, despite growing calls by Japanese citizens and others that the games be canceled amid COVID-19 concerns. However, Dick Pound, […]

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Digital-Ad Buyers Flock Heavily to Connected TV

By Jay Bemis | Advertising Systems Inc. Digital advertising targeted to connected TV not only remains an attractive buy — it far exceeded expectations during a year that was dominated by the COVID-19 pandemic, according to a report released last week. The report from eMarketer says ad dollars invested in connected TVs in the US […]

Blog, Video Marketing