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Expect Programmatic Ad Buys to Keep Growing

By Jay Bemis | Advertising Systems Inc. Programmatic ad buys are looking even more popular now for advertisers, thanks to fourth-quarter earnings news last week from programmatic-ad kingpin The Trade Desk. The Trade Desk reported that its fourth-quarter revenues for 2022 rose 24% year over year to $491 million, and that its yearly revenues rose […]

Blog, Search Marketing

A New Battle, Bard-Versus-Bing, Emerges

By Jay Bemis | Advertising Systems Inc. A search-engine war erupted this week between tech behemoths Microsoft and Google: It’s a clash you might call “Bard-Versus-Bing.” Bard-Versus-Bing is not a battle of Shakespeare the playwright versus Crosby the “White Christmas” crooner, mind you. Rather, the Bard-Versus-Bing warfront features artificial-intelligence powered search engines for which the […]

Artificial Inteligence (AI), Blog

Vegas Electronics Show Back to Big Numbers

By Jay Bemis | Advertising Systems Inc. Imagine the ability to turn your car into a different color, selecting from a digitalized palette of 32 hues. That’s something that BMW showed it can do at this month’s Consumer Electronics Show in Las Vegas, attended by more than 115,000 people eager to see the latest in […]

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Try ‘Something New’ in Your 2023 Marketing Plans

By Jay Bemis | Advertising Systems Inc. Thanks to inflationary concerns that dominated the second half of 2022, bosses who traditionally tighten their belts in January just to see how a new year might unfold are tautening those budgetary straps even more as 2023 arrives. What’s a small business marketer like you to do? You […]

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Video Games Grab Much of Kids’ Online Time

By Jay Bemis | Advertising Systems Inc. Learning that Fortnite is atop your 12-year-old grandson’s Christmas wish list is really no surprise — once you also discover that playing video games online is the number-two digital activity among US children and teens. That’s according to recent polling from PC Magazine, which surveyed the thoughts of […]

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Outdoor Ads: Long-Standing McDonald’s Special

By Jay Bemis | Advertising Systems Inc. Now that it’s time to deal with that overly dry turkey that’s still sitting all lonely like in a corner of your refrigerator, you’re probably getting that urge that tugs at many consumers once Thanksgiving has opened the holiday season. You want to go cruising for a burger. […]

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5 Ways in Which Marketers Will Invest for 2023

By Jay Bemis | Advertising Systems Inc. Though some advertisers are cutting back on their spending as concerns about inflation bring 2022 to a close, marketing executives seem to be more upbeat and optimistic about the year that lies ahead. About 89% of chief marketing officers and senior marketing executives polled for a recent survey […]

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Political Ads, Alas, Nearing End of ’22 Frenzy

By Jay Bemis | Advertising Systems Inc. With the 2022 midterm elections a mere two weeks away, candidates and lobbyists are emptying their war chests on a number of forms of political advertising and are expected to spend $9.7 billion overall. Broadcast TV will be the chief beneficiary of those campaign dollars, garnering $4.98 billion […]

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Tech, F&B Rank Highly on Gen Z’s Top Brands List

By Jay Bemis | Advertising Systems Inc. When it comes to targeting Generation Z, it’s those marketers who ply their trade in the tech and food and beverage industries who skip a little more happily, perhaps, down Easy Street. Tech and F&B companies dominated the Top 40 brands among Gen Zers — or those ages […]

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