by Jaimie Siegle | Advertising Systems Inc. A few days ago, ACTV8.ME, an “interactive TV tech company,” signed a contract with FOX to offer “second-screen TV experiences” to its viewers. According to a press release, ACTV8.ME’s TV apps allows audience members to interact in real time during the show – from live chatting to earning […]
originally published April 4, 2012 by eMarketer staff When Spotify launched in the US, after gaining much popularity in Europe, it went viral almost immediately by relying on automatic integration with Facebook to get people sharing what they were listening to. But research from eye-tracking study firm EyeTrackShop suggests Spotify may not feel so reliant on […]
by Jaimie Siegle | Advertising Systems, Inc. Today, all Facebook business pages have switched to the Timeline format. Although more than eight million brands have already made the upgrade, according to the Globe and Mail. Facebook’s new layout features a cover photo and an actual “timeline” for users to quickly see the history and identity of […]
by Jaimie Siegle | Advertising Systems, Inc. Nickelodeon, MTV, and the man behind the tweets of @CharlieSheen were big winners at the social media ceremony the Shorty Awards, which took place in New York on March 26. The awards event honored individuals and companies who excelled in specific social media campaigns and networks, and all […]
As the technology and the media continue to evolve, so do the trends in marketing. Social media, search engine and overall web-based tactics seem to be the focus in strategic marketing these days; but it’s important to remember the value of targeted print marketing campaigns. An article on AGBeat.com lists three reasons to use print […]
by Jaimie Siegle | Advertising Systems, Inc. For the past few days, stories are circulating about a new trend within the interview process: Employers are asking for a job candidates’s s social media credentials (i.e. username and password) in an attempt to weed out the candidates who may not be a fit for the company. […]
by Jaimie Siegle | Advertising Systems, Inc. Choosing the right website platforms and offering the right incentives are two key strategies for small business social media marketing, says Ilya Pozin, serial entrepreneur and Forbes.com contributor. According to Pozin, social media should be more of a “relationship-builder” and less of an “advertising channel.” While both Facebook […]
AUSTIN, Texas (AP) – After a series of emails and phone calls, Paul Davison is located in a busy hallway at the Austin Convention Center. Davison is founder and CEO of the location-based social network startup Highlight, one of the most talked-about apps at the South By Southwest Interactive Conference. SXSW has helped launch Twitter […]
by Jaimie Siegle | Advertising Systems Inc. Lady Gaga became the first person on Twitter to gain 20 million followers on Monday, making her not only the most popular Twitter personalities ever – but also one of the biggest brands. The 25-year-old pop music superstar had 20,143,648 followers on March 5 and is expected to […]
posted March 1, 2012 by Gabriel Gervelis, www.searchenginejournal.com Recently, the game-changer to rule them all occurred; as we know, search engines have moved social. For SEO content developers, this means we’ve got to get our content onto social networking platforms. And in order to do this, it’s got to get used, and it’s got to […]