I recently read a blog post that was screaming “if you’re not All In with social media marketing – you’re dead”… Really? Although I agree that social media marketing is very important for SMBs, the overall article was not in touch. As marketers, we may have directional preferences for a particular client, but to bash […]
(By Charlie White | mashable.com) Sometimes change is a great thing, and other times it seems like a lot of extra hoops to jump through with meager benefits. Here’s a comic from Mashable’s own editor-in-chief Lance Ulanoff, accurately expressing the way many Facebook users are feeling this week. Just wait until they’re hit with the […]
Wall posts, direct messages most effective tactics When it comes to online marketing, small and medium-sized businesses (SMBs) have their work cut out for them. Time- and money-strapped, SMB marketers often receive light budgets and minimal staff to help them promote their business and generate leads across a variety of formats ranging from social media […]
For business owners just getting started, a guide to build brand buzz and boost your bottom line. (By Susan Gunelius | KeySplash Creative Inc.) Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could […]
Small and medium-sized businesses (SMB´s) will continue the recent trend of shifting their marketing budgets to digital advertising, performance-based platforms and customer retention business solutions over the next five years, according to a new U.S. SMB Spending Forecast by BIA/Kelsey. This trend creates an increasingly large market opportunity for businesses serving SMBs and developing SMB […]
(by Stephanie Buck | mashable.com | posted on American Express OPEN Forum) Does anyone actually look forward to e-mail newsletters? Debatable. But it doesn’t mean your business has to fall to the bottom of the e-mail heap. Nor do those moans and groans over mean you should stop sending them. According to Exact Target data, 42 percent of subscribers […]
I never carry a point-and-shoot camera. Chances are you don’t either. In the last few years, cellphone optics have improved substantially. That means more megapixels, better image sensors and stronger flashes and zooms on the one device most of us carry all the time. Now comes the next phase: using your smartphone and its […]
Has Groupon’s ship sailed? Well, with its IPO pending, the group-buying leader has seen traffic decline nearly 50% since its peak in the second week of June. That’s according to new Hitwise data based on Web-based traffic, but excluding mobile and app-specific traffic. “Regardless … the drop-off in Groupon traffic this summer has been significant,” […]
Through strategic partnerships, Advertising Systems Inc. (ASI) offers industry leading consumer focused shared mail programs that are highly effective for increasing brand awareness, customer acquisitions and customer loyalty. These print marketing programs offer strong national to local reach, geo-demographic targeting capabilities and mailing frequency options – and with integrated interactive and social media marketing components, […]
Based on newly released statistics from InternetWorldStats there are currently 2,095,006,005 people in the world who are considered internet users and according to Experian 67% of those users perform their searches through Google. One would imagine that with 1,403,654,023 people using Google they would not need direct mail to help advertise their services, but that […]