By Jay Bemis | Advertising Systems Inc. Here’s a newer marketing buzzword we recently learned and like: “Tradigital Marketing.” It means blending the digital marketing practices of today with more traditional forms of the marketing business as part of your overall strategy. The coiner of the term, if we may call him so, is David […]
By Jay Bemis | Advertising Systems Inc. As a marketer, you’ve been anxiously, perhaps hesitantly waiting for the clock to tick into 2024, when the world of third-party cookies will have slowly crumbled away. Major browsers such as Chrome, Safari and Firefox will have phased out third-party cookies — one of the chief tools in […]
By Jay Bemis | Advertising Systems Inc. One of five advertisers are reducing their marketing budgets this year because of rising inflation rates and supply chain issues, according to a recent study from Advertising Perceptions. What can you as a small business marketer do under such conditions? Just sitting out the next couple of quarters […]
By Jay Bemis | Advertising Systems Inc. A mere nine months ago in this space, we were among those looking forward to what was shaping up to be a stellar year for the media and advertising worlds — what with the 2020 Summer Olympics slated to be sandwiched by the Democratic and Republican national conventions […]
By Jay Bemis | Advertising Systems Inc. The generation perhaps most resistant to technological and digital change at the start of this millennium is now embracing it in our pandemic environment — at least when it comes to shopping. In a recent study by the National Retail Federation (NRF), nearly half of the baby boom […]
By Jay Bemis | Advertising Systems Inc. Travel remains one of the most battered industries as a result of the COVID-19 pandemic, with experts predicting that a full recovery for the industry won’t happen until 2022 — if there’s a viable vaccine for the coronavirus later this year or early next. But Americans tired of […]
By Jay Bemis | Advertising Systems Inc. Though the coronavirus pandemic has shut down a massive number of businesses the past two months and those businesses continue to suffer, there are bright spots in the retail and marketing sectors that center on perhaps a not-so-unlikely trio of bedfellows: Toys, booze and politics. Demand for Legos, […]
By Jay Bemis | Advertising Systems Inc. Tired of seeing Sheryl’s “she shed” succumb to lightning or watching Liberty Mutual Insurance’s “LiMu” emu pecking at its reflection in a downtown window? You may well be a Gen Xer, an American generation that still watches about 3.5 hours of non-digital TV daily but becomes weary of […]
By Jay Bemis | Advertising Systems Inc. Total time spent on all media is stagnating in the United States, with rises in digital-media use offsetting declines in such traditional media sources as TV, radio, newspapers and magazines, eMarketer says in a new report. In the report, eMarketer forecasts that the time U.S. adults spend on […]
By Jay Bemis | Advertising Systems Inc. The number of Americans “cutting the cord” — that is, abandoning cable TV and opting for over-the-top (OTT), online services instead — continues to rise at a steady clip. Research firm eMarketer estimated last week that the number of U.S. households cutting the cord this year will climb […]