Tag Archives: Digital Marketing

The Best Nuggets of Knowledge from Digital Marketing Experts

by Jaimie Siegle | Advertising Systems, Inc. The Digital Marketing Program at the Stanford Graduate School of Business (GSB) Executive Education, a first annual three-day conference held at the end of August, featured conversations with panelists and experts from all aspects of the digital marketing world: media, technology, and business. Although the first annual event […]

Digital Marketing, News, Small Business, Social Media Marketing, Technology

Deciding How to Market to Your Online Audience(s)

by Jaimie Siegle | Advertising Systems Inc. With more media companies and publications switching to digital platforms, and more individuals using social media (such as Twitter, Facebook, and Pinterest), marketers and small businesses must tweak their approaches to reach their advertising goals. But no two companies are alike, and neither are their online audiences. To […]

Mobile Marketing, News, Small Business, Social Media Marketing

Don’t Make These PPC Advertising Mistakes

by Jaimie Siegle | Advertising Systems Inc. A bad online reputation can be hard to erase, especially if you’re a small business trying to attract potential new customers through digital marketing tactics. Pay-per-click advertising can be a useful tool to target local markets and cross-promote your brand, but only if you play by the rules. […]

News, Search Engine Marketing

Yahoo! Launches FREE Marketing Dashboard Tool for Small Businesses

If you’re overwhelmed by the  vast world of digital marketing, you’re not alone. Yahoo! Small Business released Yahoo! Marketing Dashboard Tuesday, an online tool to help entrepreneurs “discover new marketing opportunities to grow their businesses, while getting a clear picture of their marketing results, online reputations, and website performance.” The dashboard aims to help business […]

Digital Marketing, Email Marketing, News, Search Engine Marketing

National Brands Look to Local Online Efforts

Online accounting for more local ad spending as local makes up a greater share of digital total In the past, a combination of mass media and traditional local advertising was enough to draw consumers toward a national brand’s local store or service. But as the internet and mobile devices whet consumers’ appetites for immediate and […]

News

Digital Advertising will be 70% of SMB Marketing Budgets by 2015

Small and medium-sized businesses (SMB´s) will continue the recent trend of shifting their marketing budgets to digital advertising, performance-based platforms and customer retention business solutions over the next five years, according to a new U.S. SMB Spending Forecast by BIA/Kelsey. This trend creates an increasingly large market opportunity for businesses serving SMBs and developing SMB […]

Digital Marketing, Email Marketing, Mobile Marketing, News, Search Engine Marketing, Social Media Marketing