With 57.3% of the population in the Nordic region using smartphones this year, based on eMarketer estimates, it may not come as a surprise that consumers there are turning to their mobile devices in increasing numbers when shopping online. Nevertheless, much of the activity on mobile phones and tablets still takes place in the form […]
When Facebook Inc. tweaked its algorithms in 2012, there was a lot of consternation among marketers. After the algorithm changes, brands weren’t able to get nearly as many views on their posts without paying Facebook to promote them. In a white paper from digital consultancy agency Social@Ogilvy, managing director Marshall Manson argues this trend isn’t […]
At least one element of Big Data’s potential is finally being realized in email marketing, which is one of the most effective means that brands and marketers have in reaching their audiences. Marketers can now take information gleaned from shopping habits and other preferences and then shape their messaging in order to have a greater […]
In the online-based economy we live in today, consumers can no longer follow the yellow page road to your business. Traditional methods of print advertising and other low cost methods of advertising that worked in the past are now secondary measures at best. Even the industry magazines are moving to online media and hiking up […]
by Jaimie Siegle | Advertising Systems Inc. B2B marketing budgets are expected to rise in 2014, with businesses prioritizing their digital needs in order to most effectively reach their customers, according to a study conducted by Forrester Research and the Business Marketing Association. “Many B2B CMOs will struggle to make dollars stretch while protecting program […]
by Emily Taing, Social Media Today In the ever-changing world of social media, visual elements are one of the most powerful ways to grab a viewer’s attention. According to Trend Reports, between 65 and 85 percent of people describe themselves as visual learners. SocialClinch compiled an infographic stating that Facebook photo posts get almost 40 percent more […]
Google defines best practices as being, ‘commercial or professional procedures that are accepted or prescribed as being correct or most effective’. In the world of social media and content marketing, we spend a fair deal of time talking about best practices. We write blog posts about best practices to help others, and we updated our social streams with […]
by eMarketer Will the marketers of the future look back and decide that 2013 was the year of content marketing? Maybe so, according to data from the Content Marketing Institute (CMI) and MarketingProfs. In a survey of marketing professionals in North America at business-to-consumer (B2C) companies, the overwhelming majority of respondents—90%—had used content marketing in […]
By Tim Devaney and Tom Stein All the marketing talk these days is about social media. But research shows old-fashioned email is still far more effective than social media in attracting customers to your business online. A recent study by predictive analytics firm Custora discovered that customer acquisition via email has quadrupled in the last […]
by Daniel Threlfall, Search Engine Journal It’s not easy being an SEO. There’s a ton of mythbusting that has to happen in order to coax your clients to success. Whether you’re educating customers or trying enhance your own site’s SEO, you need to be aware of several persistent beliefs that can lead to SEO disaster. What follows […]