Tag Archives: targeting

February 12, 2019

B2Bs Getting With the Program in Their Ad Buys

By Jay Bemis | Advertising Systems Inc. “Programmatic” has become an emblematic description of today’s business-to-business marketing space. Business data and analytics experts Dun & Bradstreet reported last week that 63 percent of B2B marketers that they polled worldwide already are buying or selling ads programmatically — and 41 percent of those marketers expect to […]

Blog, Digital Marketing, Search Marketing
July 30, 2018

Target Your Market With These 3 ‘P’s in Mind

by Jay Bemis | Advertising Systems Inc. Reasons that small businesses outsource their marketing services are numerous, but a newer study by NewBase, a marketing and advertising consultancy, identifies which services tend to get outsourced the most. The most outsourced service, according to the study, is programmatic ad buying — or the use of software […]

Blog, Digital Marketing, Search Marketing
Advertising Systems, Inc.
Houston, TX
Phone: (281) 889-9575