By Jay Bemis | Advertising Systems Inc. Marketers looking for key sales strategies for 2022 need not check their lists, nor do they need to check those lists twice. They should just look down the hot trail that represents booming digital-advertising sales, which will grow by nearly 50% over the next four years, topping $300 […]
By Jay Bemis | Advertising Systems Inc. “Programmatic” has become an emblematic description of today’s business-to-business marketing space. Business data and analytics experts Dun & Bradstreet reported last week that 63 percent of B2B marketers that they polled worldwide already are buying or selling ads programmatically — and 41 percent of those marketers expect to […]
by Jay Bemis | Advertising Systems Inc. Reasons that small businesses outsource their marketing services are numerous, but a newer study by NewBase, a marketing and advertising consultancy, identifies which services tend to get outsourced the most. The most outsourced service, according to the study, is programmatic ad buying — or the use of software […]