Tag Archives: Mobile Marketing

March 14, 2018

4 Things to Consider When Hiring a Small Business Marketing Agency

by Jay Bemis | Advertising Systems Inc. As the owner of a small business who wants to ramp up your marketing strategy, you’ve already tried the do-it-yourself route and found the complexities and time so overwhelming that you’ve added a marketing manager to your staff. However, that manager, you’ve realized, doesn’t really understand the path […]

Blog, Content Marketing, Digital Marketing, Email Marketing, Mobile Marketing, Print Marketing, Search Marketing, Small Business, Social Marketing
September 10, 2013

This Holiday Season, Mobile (Especially Tablets) Is Key

Mounting evidence shows that multichannel shoppers spend more, so to gear up for the most crucial shopping months of the year, retailers are cementing omnichannel strategies, according to a new eMarketer report, “Holiday Shopping Preview: Omnichannel’s Blurred Lines.” Prosper Insights & Analytics found that as of July 2013, most US consumers planned to spend the […]

Digital Marketing, Mobile Marketing, News, Technology
April 18, 2013

Mobile Search Marketing Campaigns More Effective Than Desktop [REPORT]

by Jaimie Siegle | Advertising Systems, Inc. A new study by eMarketer shows that as fewer people are using search engines on desktop devices, the volume of queries from smartphones and tablets has increased – a trend that led to more successful mobile campaigns with a lower cost-per-click (CPC) rate. “Mobile’s high CTRs [click-through rates] […]

Mobile Marketing, News, Search Engine Marketing, Small Business, Technology
June 21, 2012

Mobile: The Future of Marketing?

by Jaimie Siegle | Advertising Systems, Inc. As print newspapers continue down their unfortunate path toward extinction, consumers and advertisers are moving toward smartphones and their tablet counterparts – a telltale sign that a sweet spot for small businesses may be the mobile market. According to Business Insider, AT&T’s latest survey showed that nearly 60% […]

Digital Marketing, Mobile Marketing, News, Small Business, Technology
April 27, 2012

“Contextual Advertising”: What it is, and why it matters to small businesses

by John Theriault, www.HeraldNews.com As social media and Internet advertising gets more sophisticated, the focus is now on what’s called “contextual advertising”. The premise is simple but the execution is complex. The idea is that if you search for new cars online for example, you’ll start to see related advertising. Ads for similar types of […]

Mobile Marketing, News, Search Engine Marketing, Social Media Marketing
February 10, 2012

Mobile Marketing Programs: Apps vs. Browsers

Originally published on http://www.emarketer.com Mobile is more and more a go-to channel to reach consumers. With more than 75% of the US population now subscribing to a mobile phone service, according to eMarketer, and nearly 114 million consumers expected to access the internet via mobile this year, mobile is a no-brainer for marketers. But since […]

Mobile Marketing, News, Technology
October 27, 2011

Coupons.com Posing Greater Threat to Print

Redemption rate tops 18 percent (By Erin Griffith | Adweek) Coupons.com is the silent, cash-rich killer of the once-fat Sunday paper ad section. And soon it will be going public. The promotions platform is largely responsible for the migration of ad dollars from clippable coupons to printable ones, and it has a $1 billion valuation […]

Mobile Marketing, News, Print Marketing
October 23, 2011

Mobile social media audience up 37%: report

(Posted by Patricio Robles | Econsultancy) Social media is big. Mobile is big. So it shouldn’t come as any surprise that the number of consumers using their mobile phones to interact with popular social media hubs like Facebook, Twitter and LinkedIn is growing rapidly. According to comScore, the number of mobile users in the United […]

Mobile Marketing, News, Social Media Marketing
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Advertising Systems, Inc.
Houston, TX
Phone: (281) 889-9575