Tag Archives: Direct Mail Marketing

August 17, 2023

Direct Mail a Popular 2023 Tool

By Jay Bemis | Advertising Systems Inc. In this year of tighter budgets fanned by the fears of inflation a year ago, many marketers are turning to a traditional, but still-proven-to-work strategy as they head down the 2023 back stretch: Direct mail. “It might be hard to believe, but in a climate of reduced marketing […]

Blog, Print Marketing
October 1, 2019

Direct Mail Still Proves to Be a Major Marketing Source

By Jay Bemis | Advertising Systems Inc.  Does your marketing campaign need a kick in the number of responses you get from prospective customers? You may want to consider making direct mail a key force in that campaign — studies show that “snail mail” gets a better response rate than other marketing efforts, thanks in […]

Blog, Print Marketing
August 29, 2011

Print Marketing: Results, Delivered

Through strategic partnerships, Advertising Systems Inc. (ASI) offers industry leading consumer focused shared mail programs that are highly effective for increasing brand awareness, customer acquisitions and customer loyalty.  These print marketing programs offer strong national to local reach, geo-demographic targeting capabilities and mailing frequency options – and with integrated interactive and social media marketing components, […]

Print Marketing
August 26, 2011

Google Uses Direct Mail to Help Drive Internet Marketing

Based on newly released statistics from InternetWorldStats there are currently 2,095,006,005 people in the world who are considered internet users and according to Experian 67% of those users perform their searches through Google. One would imagine that with 1,403,654,023 people using Google they would not need direct mail to help advertise their services, but that […]

Digital Marketing, Email Marketing, Print Marketing, Search Engine Marketing, Social Media Marketing
August 6, 2011

Macy’s Launching Back-to-School Mobile, Social Cause Marketing Campaign

Macy’s will launch a back-to-school cause marketing campaign in conjunction with youth volunteer organization DoSomething.org on August 8 that leverages direct mail, email, mobile and social media. The retailer will donate $1 to DoSomething.org for every designated quick response (QR) code that consumers scan from within Macy’s mstylelab (or juniors and young men’s department). Each […]

July 29, 2011

US Post Office Closures Unlikely to Impact Direct Mail Volume

By David Ward, PrintWeek The USPS said the closures would help it close an $8.3bn annual loss. Some of that loss is tied to a decline in mail volumes — especially first class mail — in recent years, though onerous pension requirements mandated by the US Congress in 2006 are also adding billions in red […]

News, Print Marketing
July 23, 2011

The Next Generation of Direct Mail Is Here

Marketers have heard the call to build brand loyalty and engage customers with their direct mail activities through the use of multiple media channels. Combining traditional direct mail tactics with new, interactive capabilities is a cost-effective way for every business—particularly small and midsize businesses without large marketing departments—to produce a higher return on their investment […]

Print Marketing
June 24, 2011

Print Marketing – What We Are Seeing

Targeted print marketing campaigns work.  Leveraged shared direct mail programs are continuing to increase our client’s customer acquisitions, brand awareness and sales thru direct responses to special offers.  Additionally, our offline campaigns are driving online converstions/email sign-ups and social fan page likes and engagement.  We know the viability of online marketing  – but print marketing should not be ruled out as part of a client’s media […]

Print Marketing
Advertising Systems, Inc.
Houston, TX
Phone: (281) 889-9575