If you’ve ever used Foursquare or “checked in” at your favorite restaurant via Facebook or Yelp, then you’re already familiar with location-based marketing strategies. This year, more businesses are using tactics such as offering discounts or free beverages to entice customers to check in – and bargain-savvy shoppers are looking for deals more than ever. […]
Customer service will always be vital for ensuring customers’ loyalty through the swift resolution of their support issues. But as online transactions increase their dominance, and are increasingly conducted via mobile devices, speed of results is now crucial for increasing a company’s bottom line – both through preventing website and shopping cart abandonment and creating […]
by SmallBizTrends Lead generation is one of the most important components of any company’s marketing plan. Conducting research to find more customers and target new audiences not only keeps the business afloat, but can also push it to new heights — when done properly, of course. But every time you convert a new client, the […]
by Jaimie Siegle | Advertising Systems, Inc. Does your desk look like this? You probably aren’t alone. If clutter and a lack of concentration has caused a dip in productivity at work, following a few Feng Shui principles may help you get back on track. This ancient Chinese practice, used to bring positive energy and […]
by Jaimie Siegle | Advertising Systems, Inc. Not only are small business owners working harder than they were five years ago, they’re also taking less vacation time, according to the latest study and infographic from Mavenlink. It’s no surprise then, that time was considered the “most valuable asset” among survey participants – more than computers, […]
by Jaimie Siegle | Advertising Systems Inc. Managing your business’s payroll with old school arithmetic and a calculator can often be tedious, and sometimes incorrect. Small business payroll service provider Intuit launched its free Snap Payroll app on Thursday, a resource designed for entrepreneurs on the go and new small business owners unfamiliar with payroll and […]
by Jaimie Siegle | Advertising Systems Inc. Businesses with 50 or fewer employees added 93,000 U.S. jobs in June, the Associated Press reports. That number is a spike from the 67,000 jobs that were added in May and the 57,000 gained in April, according to the Bureau of Labor Statistics. The unemployment rate remained at […]
photo courtesy Mashable.com by Jaimie Siegle | Advertising Systems Inc. Since I wrote about the Pinterest phenomenon in February, the photo-centric social network has only continued to gain popularity for users, marketers, and businesses alike. The California-based “startup” has gained more than 19 million followers in the last year and is the third most popular […]
Photo courtesy www.seoboy.com by Jaimie Siegle | Advertising Systems, Inc. In his latest blog, marketing guru Seth Godin posted a metaphorical pop quiz: How do you market something to a room of a hundred random people? Many think the answer is mass marketing, or distributing the same message to a random assortment of individuals to […]
by Jaimie Siegle | Advertising Systems Inc. Most small business owners are optimistic about company growth in 2012, according to a recent study by j2 Global. The study compiled answers from more than 1,000 small business owners. While fewer than 7 percent said they were not optimistic about the rest of the year, 76 percent […]