(By Todd Wasserman |mashable.com) Here’s a circuitous route to free advertising on Google: An Austin, Texas, firm will install QR codes on rooftops in an attempt to sneak into Google Maps. Phillips & Co.’s new proposition, called Blue Marble, offers a “space-accessible profile” for businesses, cities, schools — anyone who wants to raise their profile. […]
Small and medium-sized businesses (SMB´s) will continue the recent trend of shifting their marketing budgets to digital advertising, performance-based platforms and customer retention business solutions over the next five years, according to a new U.S. SMB Spending Forecast by BIA/Kelsey. This trend creates an increasingly large market opportunity for businesses serving SMBs and developing SMB […]
(by Stephanie Buck | mashable.com | posted on American Express OPEN Forum) Does anyone actually look forward to e-mail newsletters? Debatable. But it doesn’t mean your business has to fall to the bottom of the e-mail heap. Nor do those moans and groans over mean you should stop sending them. According to Exact Target data, 42 percent of subscribers […]
Based on newly released statistics from InternetWorldStats there are currently 2,095,006,005 people in the world who are considered internet users and according to Experian 67% of those users perform their searches through Google. One would imagine that with 1,403,654,023 people using Google they would not need direct mail to help advertise their services, but that […]
Small businesses will now get American Express points for buying online advertising, thanks to a new offer from the company’s small business arm. American Express OPEN announced Monday a new Business Gold Rewards Card, which gives double points for all spending on marketing — online and off. The points are good for a range of […]
Franchise businesses employ over 7 million people in the U.S. At HubSpot, we speak with franchise companies with hundreds of individual franchisees in their networks, but some do not maintain individual websites for their franchisees. This is a problem, because although potential customers can find your corporate website, often these same potential customers would rather […]
Can a business exist on the web today using just a social media presence and no actual business website? Yes, but it’s a major mistake. The Wall Street Journal recently published an article that profiled small business owners who chose to use social media instead of maintaining a corporate website. While social media is a powerful tool […]
The newspaper industry may be struggling, but people are still turning to the Sunday editions when it comes to clipping coupons, despite the rise of digital media and coupon sites. According to consumer research firm Scarborough Research, coupon usage for household items such as groceries is up 24% since 2006. And although more than a […]
While we’ve seen the rise of the social consumer in the past two years reshape the concept of social currency, we are witnessing the ascent of the social buyer embracing social commerce. The B2B buyer continues to ascend and advance in the use of social technologies, networks, and commerce that are radically changing the notion […]
by Jay Greene, CNET.com Google acquired a new company to add to its growing business of selling local daily deals. The Web giant acquired The Dealmap, a start-up launched in May 2010 that aggregates daily deals in local markets. Terms of the deal were not disclosed. “We are impressed with what The Dealmap team has […]