by John Theriault, www.HeraldNews.com As social media and Internet advertising gets more sophisticated, the focus is now on what’s called “contextual advertising”. The premise is simple but the execution is complex. The idea is that if you search for new cars online for example, you’ll start to see related advertising. Ads for similar types of […]
via eMarketer, April 25, 2012 While the average Facebook user may still not have made the switch to the social network’s new Timeline format, as of March 30, 2012, all brand pages were required to do so, and some brands have been seeing increased engagement as a result. Social media measurement company Simply Measured looked at […]
Many small business websites are not optimized for social media, according to a study by SMB StudyScape. The April 16 report shows that almost 80% of small business websites lack links to Facebook, and even more that do not have links to Twitter or LinkedIn. SMB StudyScape’s results were compiled from more than 1 million […]
Market Connections, Inc. Releases 2012 Federal Media and Marketing Study Chantilly, Va. (PRWEB) April 12, 2012 Traditional marketing is still the most effective way to reach government decision makers, as print media and trade shows are still highly viable marketing channels. In addition, government media publishers need to diversify their offerings as federal readers consume […]
original post by Arden Pennell, Business Insider, April 12, 2012 The future of mobile advertising is display. To clarify: I’m not referring to iAds or other software from OS makers and carriers. Like yours, my fingertips are normal-sized, which means tapping on those teeny-tiny “x”s in pop-ups requires an annoying amount of precision, and I […]
A recent study by Nielsen shows that consumers find recommendations and from friends, family or online users to be the most “credible” sources of marketing. The study, comprised of results from about 28,000 respondents, found that 92% trusted word of mouth marketing the most, followed by anonymous ratings and reviews found online (72%). “As a […]
by Jaimie Siegle | Advertising Systems Inc. A few days ago, ACTV8.ME, an “interactive TV tech company,” signed a contract with FOX to offer “second-screen TV experiences” to its viewers. According to a press release, ACTV8.ME’s TV apps allows audience members to interact in real time during the show – from live chatting to earning […]
originally published April 4, 2012 by eMarketer staff When Spotify launched in the US, after gaining much popularity in Europe, it went viral almost immediately by relying on automatic integration with Facebook to get people sharing what they were listening to. But research from eye-tracking study firm EyeTrackShop suggests Spotify may not feel so reliant on […]
by Jaimie Siegle | Advertising Systems, Inc. Today, all Facebook business pages have switched to the Timeline format. Although more than eight million brands have already made the upgrade, according to the Globe and Mail. Facebook’s new layout features a cover photo and an actual “timeline” for users to quickly see the history and identity of […]
by Jaimie Siegle | Advertising Systems, Inc. Nickelodeon, MTV, and the man behind the tweets of @CharlieSheen were big winners at the social media ceremony the Shorty Awards, which took place in New York on March 26. The awards event honored individuals and companies who excelled in specific social media campaigns and networks, and all […]