May 2, 2012

Yahoo! Launches FREE Marketing Dashboard Tool for Small Businesses

If you’re overwhelmed by the  vast world of digital marketing, you’re not alone.

Yahoo! Small Business released Yahoo! Marketing Dashboard Tuesday, an online tool to help entrepreneurs “discover new marketing opportunities to grow their businesses, while getting a clear picture of their marketing results, online reputations, and website performance.”

The dashboard aims to help business owners sift through the “noise” that comes with the territory of digital marketing. Users can evaluate their company’s website metrics, online reputation, and site traffic in a clear, simplified format.

“We created the Yahoo! Marketing Dashboard to help small business owners who feel overwhelmed by online marketing options and monitoring a wide range of sites and social networks to keep up with customer feedback,” said Yahoo! Small Business Director of Product Marketing Shannon Parker Hane in a press release.

The dashboard tool will also help to gauge the effectiveness of e-mail, SEO and SEM campaigns.

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