In the ever-evolving world of online marketing, rules can be hazy. There are, however, “7 Deadly Sins of Online Marketing” that should be avoided at all costs, according to a story in Small Business Trends.
1. Not Tracking Online Advertising
By keeping track of your online campaigns and marketing strategies, you’ll be able to find out more about who and where your customers are, as well as what they’re doing after they click on your link or visit your page. In addition, you’ll understand how to tweak your campaigns to make them more effective.
2. Not Locally Targeting Online Marketing
“By locally targeting your online marketing, you can get a better return on your investment and more effectively reach consumers who are looking for local businesses,” reports Small Business Trends.
3. Not Claiming Your Google Place page
With this free tool, small businesses can stake their place in organic searches. Click here to find out more about getting your Google Place page.
4. Failing to Optimize Landing Page
Optimizing your landing page allows you to find out more information about your customers.
5. Not Training Staff to Handle Leads
“What happens to a lead once they express interest in your business? For most small businesses, one of the most costly aspects of the marketing equation is how your staff handle the leads that come to you – whether by phone, email, fax, or in person.”
6. Poor Customer Service
Is there any time when poor customer service isn’t a sin in business?
7. Not Checking Your Online Reputation
There are positive and negative sides to online marketing. While it may help you communicate more effectively with potential local customers, it also leaves room for less-than-stellar feedback. Make sure you understand how your business is represented online, and take necessary steps to maintain a positive image.
Are there any other online marketing “sins” that you try to stay away from? Let us know in the comments.
