July 26, 2022

Economy, Abortion Debate Boost Midterm Ad Spending

By Jay Bemis | Advertising Systems Inc. Concerns about inflation may have some businesses tightening their advertising budgets, but there’s one rich source from which media companies and marketers will gain bundles of ad spending over the next few months. That source would be the political arena — namely, the 2022 midterm elections. The National […]

July 11, 2022

Prime Day Perhaps Not So Lackluster, After All

By Jay Bemis | Advertising Systems Inc. It’s Prime Day eve, and e-commerce experts are watching closely to see how Amazon’s premier event performs as it returns to a more traditional, mid-July date. Scheduled during such months as October and June in recent years, mostly because of the COVID-19 pandemic, this year’s Amazon Prime Day […]

June 27, 2022

Building Trust a Key Driver for These Top Brands

By Jay Bemis | Advertising Systems Inc. Building trust in your brand is among the many top goals of any marketer, but when you learn what brand is the “most trusted” in America right now, you might skeptically think that this is some sort of cover-up. That’s because the most trusted brand in America is […]

June 8, 2022

The Best Times to Post to Social Media

By Jay Bemis | Advertising Systems Inc. The American Marketing Association (AMA) calls it “the million-dollar question”: What are the best times for social marketing managers to post to their social media platforms? The answer is one of the “depends on” variety — as in depends on which platform to which you’re posting, such as […]

Blog, Social Marketing
May 24, 2022

Adults Working From Home Seek More Fun on ‘Other’ Devices

By Jay Bemis | Advertising Systems Inc. Adults working from home with laptop and desktop computers during the pandemic have become rebellious, ‘80s rocker-girl types: Much like singer Cyndi Lauper, they just wanna have fun and turn away from those work-related screens. A report released last week found that US adults continue to spend more […]

April 19, 2022

Marketers Among the Great Job Reshuffle, Too

By Jay Bemis | Advertising Systems Inc. When songwriter/musician David Allan Coe crafted the hit tune “Take This Job and Shove It” in the mid-1970s, little did he know that the song could well serve as an anthem nearly a half-century later, when millions of Americans, weary of the COVID-19 pandemic, quit or left their […]

April 13, 2022

TikTok Revenues Soar, Thanks in Part to Hashtag’s Roar

By Jay Bemis | Advertising Systems Inc. Often dismissed early in its history as just a passing fancy among Generation Z, TikTok continues to rock the clock when it comes to breaking news in the social-marketing world. The video-based app, launched to international markets by Chinese company ByteDance Ltd. in 2017, is expected to see […]

March 23, 2022

Cord Cutters Continue to Make Pay TV an Old-School Option

By Jay Bemis | Advertising Systems Inc. TV cord cutting — a habit that became popular before the COVID-19 pandemic even began, and reached more frenzied levels during a quarantine-laden 2020 — continues to spell doom for the pay TV industry. “Pay TV is in free fall” declared eMarketer last week when releasing a report […]

March 14, 2022

Brands Move Quickly to Act Against Russian Invasion

By Jay Bemis | Advertising Systems Inc. When social media and polls talk, brands listen, as the aftermath of Russia’s invasion of Ukraine has proven. A rising tide of companies were busy issuing press releases last week, announcing what retaliatory moves they are taking against Russia for its unprovoked attack on Ukraine, in addition to […]

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