Blog

March 23, 2022

Cord Cutters Continue to Make Pay TV an Old-School Option

By Jay Bemis | Advertising Systems Inc. TV cord cutting — a habit that became popular before the COVID-19 pandemic even began, and reached more frenzied levels during a quarantine-laden 2020 — continues to spell doom for the pay TV industry. “Pay TV is in free fall” declared eMarketer last week when releasing a report […]

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March 14, 2022

Brands Move Quickly to Act Against Russian Invasion

By Jay Bemis | Advertising Systems Inc. When social media and polls talk, brands listen, as the aftermath of Russia’s invasion of Ukraine has proven. A rising tide of companies were busy issuing press releases last week, announcing what retaliatory moves they are taking against Russia for its unprovoked attack on Ukraine, in addition to […]

Blog
February 23, 2022

E-commerce Keeps Clicking in Mobile’s Direction

By Jay Bemis | Advertising Systems Inc. When Motorola introduced the first cellular phone in 1983, the DynaTAC 8000X, the product would affectionately become known more as “The Brick” because it was about the same size as that piece of hardened clay and hit the scales at nearly 2 pounds. It also cost nearly $4,000 […]

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February 9, 2022

Average Facebook User Getting Younger, Study Says

By Jay Bemis | Advertising Systems Inc. Facebook to younger social-media users may often be viewed as the Baby Boomer app, but the average age of its users is actually getting younger, thanks to the entering-their-prime-years members of Generation Z, a recent study says. Generation Z, or people who were born between 1997 and 2012, […]

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January 26, 2022

Try Some of These ‘Unrelated’ Ways as Part of Your Marketing Plan

By Jay Bemis | Advertising Systems Inc. Learning how to deal with the loss of third-party cookies and finding new ways to attract customers up and down the marketing funnel may be among your company’s top goals as 2022 unfolds. But be mindful that there are a number of out-of-the-box or “unrelated” ways that can […]

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January 12, 2022

CEOs Must Face This in 2022: Digital ‘Future’ Already Here

By Jay Bemis | Advertising Systems Inc. A major challenge for chief executives during the pandemic has been the ability to adapt to change quickly and embrace the reality that a digital “future” already is here. Recent research from Vistage, an organization that serves 21.000-plus member CEOs, is issuing this challenge for the C-suite in […]

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December 15, 2021

Food Holidays: A Social Media Marketing Bonanza

By Jay Bemis | Advertising Systems Inc. Social media marketers who cater to the food-and-beverage industry seem to just wanna have fun — thanks to the plethora of national food holidays that are commemorated almost daily across the F&B landscape. Picture these marketers or yourself working at the computer on Dec. 30, for instance, when […]

Blog
December 6, 2021

Report: Digital-Ad Sales to Keep Soaring Onward

By Jay Bemis | Advertising Systems Inc. Marketers looking for key sales strategies for 2022 need not check their lists, nor do they need to check those lists twice. They should just look down the hot trail that represents booming digital-advertising sales, which will grow by nearly 50% over the next four years, topping $300 […]

Blog
November 22, 2021

Snapchat, TikTok Still Grab Most of Gen Z’s Attention

By Jay Bemis | Advertising Systems Inc. Snapchat, TikTok and Instagram, respectively, remain the top three social networks for members of Generation Z and are expected to continue that dominance in the age group over the next four years, according to a study released last week. However, “TikTok will pass Instagram to claim the No. […]

Blog, Social Media Marketing
November 15, 2021

Marketers Gear Up for Small Business Saturday

By Jay Bemis | Advertising Systems Inc. With the 12th annual Small Business Saturday looming Nov. 27, its co-sponsors — the U. S. Small Business Administration and American Express — are hoping to build on 2020’s successful campaign, which produced an estimated $19.8 billion in spending, despite the challenges of a pandemic. Last year’s economic […]

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Houston, TX
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