By Jay Bemis | Advertising Systems Inc. Artificial intelligence has gotten a bit of a black eye in recent weeks: — CNET posts a story on its website using an AI text generator and the content turns out to be riddled with errors, though CNET says human editors did review the material; — Wide media […]
By Jay Bemis | Advertising Systems Inc. Imagine the ability to turn your car into a different color, selecting from a digitalized palette of 32 hues. That’s something that BMW showed it can do at this month’s Consumer Electronics Show in Las Vegas, attended by more than 115,000 people eager to see the latest in […]
By Jay Bemis | Advertising Systems Inc. Thanks to inflationary concerns that dominated the second half of 2022, bosses who traditionally tighten their belts in January just to see how a new year might unfold are tautening those budgetary straps even more as 2023 arrives. What’s a small business marketer like you to do? You […]
By Jay Bemis | Advertising Systems Inc. Learning that Fortnite is atop your 12-year-old grandson’s Christmas wish list is really no surprise — once you also discover that playing video games online is the number-two digital activity among US children and teens. That’s according to recent polling from PC Magazine, which surveyed the thoughts of […]
By Jay Bemis | Advertising Systems Inc. Now that it’s time to deal with that overly dry turkey that’s still sitting all lonely like in a corner of your refrigerator, you’re probably getting that urge that tugs at many consumers once Thanksgiving has opened the holiday season. You want to go cruising for a burger. […]
By Jay Bemis | Advertising Systems Inc. Though some advertisers are cutting back on their spending as concerns about inflation bring 2022 to a close, marketing executives seem to be more upbeat and optimistic about the year that lies ahead. About 89% of chief marketing officers and senior marketing executives polled for a recent survey […]
By Jay Bemis | Advertising Systems Inc. With the 2022 midterm elections a mere two weeks away, candidates and lobbyists are emptying their war chests on a number of forms of political advertising and are expected to spend $9.7 billion overall. Broadcast TV will be the chief beneficiary of those campaign dollars, garnering $4.98 billion […]
By Jay Bemis | Advertising Systems Inc. When it comes to targeting Generation Z, it’s those marketers who ply their trade in the tech and food and beverage industries who skip a little more happily, perhaps, down Easy Street. Tech and F&B companies dominated the Top 40 brands among Gen Zers — or those ages […]
By Jay Bemis | Advertising Systems Inc. If you’re ready to dump a social media platform, it would be easy to seek the grounds of “irreconcilable differences” to gain an outright divorce. Or so it seems in light of a new report that finds “digital trust” in social media is sinking to new lows of […]
By Jay Bemis | Advertising Systems Inc. If small business ad spending follows the trend of larger companies’ ad spend, as it is wont to do, expect some tightened pockets for advertisers and marketers alike in 2023. Granted, ad spend by businesses both large and small will rise globally in 2023, according to recent reporting […]