By Jay Bemis | Advertising Systems Inc. It’s that time of the year when many shoppers fret over what to get kids, parents, grandparents and others when compiling their shopping lists for the holiday season. Marketers have been concerned about such age ranges and how to reach them, too, as eMarketer/Insider Intelligence noted in a […]
By Jay Bemis | Advertising Systems Inc. It’s about that time of year when Hershey’s rolls out its classic holiday commercial featuring 10 of its Kisses chiming along to the sounds of “We Wish You a Merry Christmas.” If you’re an advertiser or marketer watching the commercial, just think of those cheery Hershey’s Kisses bells […]
By Jay Bemis | Advertising Systems Inc. Are you a LinkedInfluencer? You know: As in one of those marketing or other business influencers who has conquered the art of using LinkedIn, the business-to-business (B2B), social-media platform? If so, you know that LinkedInfluencers understand that more than one in five people in the United States are […]
By Jay Bemis | Advertising Systems Inc. Digital ads drive much of today’s marketing business, but recent research suggests that some marketers may want to study how wisely their digital dollars are being spent and whether more of their ad budgets should go to other places. The experts at eMarketer/Insider Intelligence recently identified several areas […]
By Jay Bemis | Advertising Systems Inc. Though there’s still much wariness about generative artificial intelligence and AI in general, one in four internet users will be using genAI at least once monthly this year, according to a report from the experts at eMarketer/Insider Intelligence. This week’s report cited one key reason for that already […]
By Jay Bemis | Advertising Systems Inc. In what has been a year of tight advertising budgets because of worries about inflation, businesses and marketers got what might be considered an early holiday gift last week. WARC, in its annual Global Ad Spend Outlook report, projected that spending on ads worldwide will surpass $1 trillion […]
By Jay Bemis | Advertising Systems Inc. In this year of tighter budgets fanned by the fears of inflation a year ago, many marketers are turning to a traditional, but still-proven-to-work strategy as they head down the 2023 back stretch: Direct mail. “It might be hard to believe, but in a climate of reduced marketing […]
By Jay Bemis | Advertising Systems Inc. Elon Musk’s sudden rebranding last week of Twitter to “an everything app” named X sent branding and marketing experts abuzz, with some calling the billionaire’s move a worthy risk and others wondering if it will be a “dud.” Since acquiring Twitter in 2022 for $44 billion, Musk has […]
By Jay Bemis | Advertising Systems Inc. With sizzling temperatures expected to continue in many parts of the country this weekend, social marketing managers who work in the food and beverage industry will bear this joyful news in the days ahead: Sunday is National Ice Cream Day, so it is definitely time to indulge! President […]
By Jay Bemis | Advertising Systems Inc. A recent poll indicated that there may be several reasons why some people will skip shopping on Amazon when its annual Prime Day arrives July 11-12, but we must say the poll leaves us a bit skeptical. After all, an estimated 142 million U.S. consumers are expected to […]