June 29, 2023

Anticipation Builds for Amazon Prime Day 2023

By Jay Bemis | Advertising Systems Inc. A recent poll indicated that there may be several reasons why some people will skip shopping on Amazon when its annual Prime Day arrives July 11-12, but we must say the poll leaves us a bit skeptical. After all, an estimated 142 million U.S. consumers are expected to […]

June 14, 2023

Connected TV Ads Keep Gaining Popularity

By Jay Bemis | Advertising Systems Inc. Not only does connected TV continue to link itself to more and more viewers, it’s continuing to click as an attractive opportunity for advertisers as well. By the end of this year, advertisers in the United States will spend $25 billion on connected TV (CTV) ads — an […]

Blog, News
May 31, 2023

Big Brands Unveiling New AI Toys at Steady Clip

By Jay Bemis | Advertising Systems Inc. As more companies and marketers jump on the artificial-intelligence and ChatGPT bandwagon with chat boxes and other tools, it’s no surprise that some of the bigger players are steadily rolling out new features for AI-generated products. Adobe, for example, last week announced a “Generative Fill” feature in its […]

Artificial Inteligence (AI), Blog
May 4, 2023

Businesses Scramble to Comply With Web Accessibility

By Jay Bemis | Advertising Systems Inc. Attention, business owners: Did you know that last year, the U.S. Department of Justice reaffirmed a 2018 ruling that websites are places of accommodation under the Americans with Disabilities Act (ADA) and — just like your brick-and-mortar store, if you have one — your website must comply with […]

Blog, News
April 27, 2023

Marketers No Strangers to This Thing Called AI

By Jay Bemis | Advertising Systems Inc. Long before ChatGPT and other artificial intelligence tools began dominating 2023’s headlines, marketers already were on it, one might say — with content marketing utmost in mind. By the end of last year, nearly six in 10 marketers worldwide, or 58.9%, were already using AI content tools to […]

Blog, Content Marketing, Technology
April 13, 2023

Online Audio Booms With Marketing Opportunities

By Jay Bemis | Advertising Systems Inc. Now hear this: Why might you turn to online audio as a tool in your company’s marketing and advertising efforts? Consider that last year, 74% of internet users in the United States, or 222.7 million people, listened to some form of online audio, according to a January report […]

Blog, Multi-Channel Marketing
March 24, 2023

Ways to Market in a Cookie-less World

By Jay Bemis | Advertising Systems Inc. As a marketer, you’ve been anxiously, perhaps hesitantly waiting for the clock to tick into 2024, when the world of third-party cookies will have slowly crumbled away. Major browsers such as Chrome, Safari and Firefox will have phased out third-party cookies — one of the chief tools in […]

Blog, Digital Marketing, Search Marketing
March 17, 2023

Ryan Reynolds: Acting, Yes, But Big Techie, Too

By Jay Bemis | Advertising Systems Inc. Having proven his chops at acting since the 1990s, “Deadpool” actor Ryan Reynolds also has been starring in recent years as a savvy marketer and businessman — as displayed in this week’s acquisition of Mint Mobile by T-Mobile. Reynolds is a quarter owner of Mint Mobile, for which […]

February 23, 2023

Expect Programmatic Ad Buys to Keep Growing

By Jay Bemis | Advertising Systems Inc. Programmatic ad buys are looking even more popular now for advertisers, thanks to fourth-quarter earnings news last week from programmatic-ad kingpin The Trade Desk. The Trade Desk reported that its fourth-quarter revenues for 2022 rose 24% year over year to $491 million, and that its yearly revenues rose […]

Blog, Search Marketing
February 9, 2023

A New Battle, Bard-Versus-Bing, Emerges

By Jay Bemis | Advertising Systems Inc. A search-engine war erupted this week between tech behemoths Microsoft and Google: It’s a clash you might call “Bard-Versus-Bing.” Bard-Versus-Bing is not a battle of Shakespeare the playwright versus Crosby the “White Christmas” crooner, mind you. Rather, the Bard-Versus-Bing warfront features artificial-intelligence powered search engines for which the […]

Artificial Inteligence (AI), Blog
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