Blog

December 28, 2022

Try ‘Something New’ in Your 2023 Marketing Plans

By Jay Bemis | Advertising Systems Inc. Thanks to inflationary concerns that dominated the second half of 2022, bosses who traditionally tighten their belts in January just to see how a new year might unfold are tautening those budgetary straps even more as 2023 arrives. What’s a small business marketer like you to do? You […]

Blog
December 14, 2022

Video Games Grab Much of Kids’ Online Time

By Jay Bemis | Advertising Systems Inc. Learning that Fortnite is atop your 12-year-old grandson’s Christmas wish list is really no surprise — once you also discover that playing video games online is the number-two digital activity among US children and teens. That’s according to recent polling from PC Magazine, which surveyed the thoughts of […]

Blog
November 29, 2022

Outdoor Ads: Long-Standing McDonald’s Special

By Jay Bemis | Advertising Systems Inc. Now that it’s time to deal with that overly dry turkey that’s still sitting all lonely like in a corner of your refrigerator, you’re probably getting that urge that tugs at many consumers once Thanksgiving has opened the holiday season. You want to go cruising for a burger. […]

Blog
November 10, 2022

5 Ways in Which Marketers Will Invest for 2023

By Jay Bemis | Advertising Systems Inc. Though some advertisers are cutting back on their spending as concerns about inflation bring 2022 to a close, marketing executives seem to be more upbeat and optimistic about the year that lies ahead. About 89% of chief marketing officers and senior marketing executives polled for a recent survey […]

Blog
October 26, 2022

Political Ads, Alas, Nearing End of ’22 Frenzy

By Jay Bemis | Advertising Systems Inc. With the 2022 midterm elections a mere two weeks away, candidates and lobbyists are emptying their war chests on a number of forms of political advertising and are expected to spend $9.7 billion overall. Broadcast TV will be the chief beneficiary of those campaign dollars, garnering $4.98 billion […]

Blog
October 12, 2022

Tech, F&B Rank Highly on Gen Z’s Top Brands List

By Jay Bemis | Advertising Systems Inc. When it comes to targeting Generation Z, it’s those marketers who ply their trade in the tech and food and beverage industries who skip a little more happily, perhaps, down Easy Street. Tech and F&B companies dominated the Top 40 brands among Gen Zers — or those ages […]

Blog
September 21, 2022

In Social Media We Do Not Trust, Research Finds

By Jay Bemis | Advertising Systems Inc. If you’re ready to dump a social media platform, it would be easy to seek the grounds of “irreconcilable differences” to gain an outright divorce. Or so it seems in light of a new report that finds “digital trust” in social media is sinking to new lows of […]

Blog, Social Media Marketing
September 14, 2022

Small Businesses to Grapple With Tight Ad Spend in ’23

By Jay Bemis | Advertising Systems Inc. If small business ad spending follows the trend of larger companies’ ad spend, as it is wont to do, expect some tightened pockets for advertisers and marketers alike in 2023. Granted, ad spend by businesses both large and small will rise globally in 2023, according to recent reporting […]

Blog, News
August 30, 2022

Social Influencers: A Key Boost for Big-Brand Airbnb

By Jay Bemis | Advertising Systems Inc. Everybody’s awaiting the upcoming Labor Day weekend, of course, but somewhere near the top of the anxiety list has to be the 150 million active users of Airbnb. After all, it was a year ago on Labor Day, or Sept. 4, 2021, when the homestay and vacation rental […]

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Houston, TX
Phone: (281) 889-9575