Blog

January 27, 2020

Search Marketing a Key Factor in 2019’s Holiday Sales

By Jay Bemis | Advertising Systems Inc. Is yours a small business that buttresses its brick-and-mortar presence with search marketing, through which you target ads to potential customers who have simply glanced at your website while pondering a purchase? And perhaps, through those targeting and retargeting efforts, you’ve caused those customers to traverse even farther […]

Blog, Search Marketing
January 15, 2020

LinkedIn Expected to Enjoy Even More Steady Growth

By Jay Bemis | Advertising Systems Inc. When it was launched in 2003, LinkedIn mainly served as a professional networking service where businesses could post jobs and potential employees could post their curriculum vitae for any potential employers to see. Owned by Microsoft since 2016, LinkedIn has grown exponentially, now boasting its own business model […]

Blog, News, Social Marketing
December 30, 2019

2020 Elections to Put Ad Targeting to the Test

By Jay Bemis | Advertising Systems Inc.  With the 2020 primary-election season but a month away and $6-billion plus expected to be spent on political advertising for the campaign, ad targeting will be a crucial factor in determining how candidates, political parties and others in the U.S. divvy all of those funds. When it comes […]

Blog, News, Search Marketing, Social Marketing
December 16, 2019

4 Trends That Will Dominate Ad, Marketing Talk in 2020

By Jay Bemis | Advertising Systems Inc. Better internet connectivity via 5G, a presidential-election year, a gathering of summer Olympians in Tokyo and protecting data privacy: Expect all of these subjects to reap much chatter around the water cooler in the ad and marketing worlds in 2020. Here are status reports on each subject, and […]

Blog, News
December 3, 2019

Recent Reports a ‘Win’ for the Creative Services Team

By Jay Bemis / Advertising Systems Inc. As a marketer, you already know how vital the creative services team is to your brand. After all, it’s the team that draws eyes to your content and product, having designed snappy looking logos, letterheads, business cards and marketing materials for print since your brand was born. And, […]

Blog, Creative Services
November 18, 2019

Shoppers Connect With Christmas Early, Via Smart TVs

By Jay Bemis | Advertising Systems Inc.  A shortened, Black Friday-to-Christmas shopping season already has spawned big TV deals and the accompanying advertising — two to three weeks ahead of Thanksgiving. WalMart, for example, started advertising last week a 50-inch Class 4K Roku Smart TV for $148, a price tag that will be available on […]

Blog, News, Search Marketing
October 31, 2019

Baby Boomers More Wary of Social Media Than Younger Users

By Jay Bemis | Advertising Systems Inc.  In the world of social media strategy development, knowing your target audience long has been a chief marketing chore. And across the generations, which may be the toughest audience to attract on social media, in terms of generations? That — perhaps not surprisingly — would be the oldest […]

Blog, Social Marketing
October 16, 2019

Poll: Teens Favor YouTube Videos Over Netflix

By Jay Bemis | Advertising Systems Inc. Netflix continues to get battered on the news front, with a popular survey of American teens’ spending habits revealing last week that the streaming service has been uprooted by YouTube as teens’ most-used platform for watching videos. The Taking Stock With Teens poll, which is conducted twice a […]

Blog, News, Video Marketing
October 1, 2019

Direct Mail Still Proves to Be a Major Marketing Source

By Jay Bemis | Advertising Systems Inc.  Does your marketing campaign need a kick in the number of responses you get from prospective customers? You may want to consider making direct mail a key force in that campaign — studies show that “snail mail” gets a better response rate than other marketing efforts, thanks in […]

Blog, Print Marketing
September 17, 2019

Advertisers Slow to Comply With California Privacy Law

By Jay Bemis | Advertising Systems Inc. With just a few months looming until advertisers are expected to comply with California’s new data privacy act, only about 8 percent of businesses are prepared for it, according to a recent survey by consent solutions provider PossibleNow. Other polling suggests that only about half of businesses say […]

Blog, News, Small Business
Advertising Systems, Inc.
Houston, TX
Phone: (281) 889-9575