by Jaimie Siegle | Advertising Systems, Inc. As print newspapers continue down their unfortunate path toward extinction, consumers and advertisers are moving toward smartphones and their tablet counterparts – a telltale sign that a sweet spot for small businesses may be the mobile market. According to Business Insider, AT&T’s latest survey showed that nearly 60% […]
by Jaimie Siegle | Advertising Systems Inc. With more media companies and publications switching to digital platforms, and more individuals using social media (such as Twitter, Facebook, and Pinterest), marketers and small businesses must tweak their approaches to reach their advertising goals. But no two companies are alike, and neither are their online audiences. To […]
by Jaimie Siegle | Advertising Systems Inc. In addition to social sites such as Facebook, Twitter, Tumblr and Pinterest, Q&A website Quora may be another way for businesses to build website traffic, Small Business Trends reports. The California-based company recently raised $50 million in funding, and has already become a way for curious folks to get […]
by Jaimie Siegle | Advertising Systems Inc. A new study by The Hartford reports that small businesses are becoming increasingly targeted for data breaches, but the majority of small business owners believe such an event is unlikely. Sound familiar? You’re not alone. About 85 percent of survey participants believed they were not at risk, and […]
by Jaimie Siegle | Advertising Systems Inc. A bad online reputation can be hard to erase, especially if you’re a small business trying to attract potential new customers through digital marketing tactics. Pay-per-click advertising can be a useful tool to target local markets and cross-promote your brand, but only if you play by the rules. […]
In the ever-evolving world of online marketing, rules can be hazy. There are, however, “7 Deadly Sins of Online Marketing” that should be avoided at all costs, according to a story in Small Business Trends. 1. Not Tracking Online Advertising By keeping track of your online campaigns and marketing strategies, you’ll be able to find […]
CHICAGO, May 23, 2012 /PRNewswire/ — A major driver of the U.S. economy is feeling more optimistic. Small businesses with 250 or fewer employees are reporting stronger sales and increased hiring plans, according to CareerBuilder’s latest nationwide study. Nearly one-third (32 percent) said their sales increased over the last two quarters (October 1, 2011 to March 31, 2012) and […]
National Small Business Week is May 20 – May 26. Office Depot conducted a survey among entrepreneurs and small businesses to find out how they measured success. According to a press release, success was defined by “being profitable (73 percent); having a work-life balance (58 percent); and working on something in which they believe (56 […]
Published by Caroline Ward, chron.com The use of social media is becoming more and more important in American life. Even in American politics. Historically technophobic, lawmakers are being forced to adapt to the world of Facebook, Twitter, YouTube, Pinterest, Google Plus, Tumblr and Instagram — just a few of the major players in the realm […]
If you’re overwhelmed by the vast world of digital marketing, you’re not alone. Yahoo! Small Business released Yahoo! Marketing Dashboard Tuesday, an online tool to help entrepreneurs “discover new marketing opportunities to grow their businesses, while getting a clear picture of their marketing results, online reputations, and website performance.” The dashboard aims to help business […]