Now that Google has purchased YouTube, the benefit of adding video content has increased for nearly any business large or small. The difference between a website with videos and one without is a characteristic that is weighed heavily within Google’s search engine algorithm. Including video content will increase the perceived quality of your website and […]
by Jaimie Siegle | Advertising Systems Inc. Managing your business’s payroll with old school arithmetic and a calculator can often be tedious, and sometimes incorrect. Small business payroll service provider Intuit launched its free Snap Payroll app on Thursday, a resource designed for entrepreneurs on the go and new small business owners unfamiliar with payroll and […]
by Jaimie Siegle | Advertising Systems Inc. Businesses with 50 or fewer employees added 93,000 U.S. jobs in June, the Associated Press reports. That number is a spike from the 67,000 jobs that were added in May and the 57,000 gained in April, according to the Bureau of Labor Statistics. The unemployment rate remained at […]
photo courtesy Mashable.com by Jaimie Siegle | Advertising Systems Inc. Since I wrote about the Pinterest phenomenon in February, the photo-centric social network has only continued to gain popularity for users, marketers, and businesses alike. The California-based “startup” has gained more than 19 million followers in the last year and is the third most popular […]
Photo courtesy www.seoboy.com by Jaimie Siegle | Advertising Systems, Inc. In his latest blog, marketing guru Seth Godin posted a metaphorical pop quiz: How do you market something to a room of a hundred random people? Many think the answer is mass marketing, or distributing the same message to a random assortment of individuals to […]
by Jaimie Siegle | Advertising Systems Inc. Most small business owners are optimistic about company growth in 2012, according to a recent study by j2 Global. The study compiled answers from more than 1,000 small business owners. While fewer than 7 percent said they were not optimistic about the rest of the year, 76 percent […]
by Jaimie Siegle | Advertising Systems Inc. Not everything may be bigger in Texas, but the love for small business is, Inc. reported Thursday. According to a survey conducted by Thumbtack.com and the Kauffman Foundation, Texas received almost all A’s in categories that ranked states for overall friendliness toward small businesses. (After all, the word […]
by Jaimie Siegle | Advertising Systems, Inc. As print newspapers continue down their unfortunate path toward extinction, consumers and advertisers are moving toward smartphones and their tablet counterparts – a telltale sign that a sweet spot for small businesses may be the mobile market. According to Business Insider, AT&T’s latest survey showed that nearly 60% […]
by Jaimie Siegle | Advertising Systems Inc. With more media companies and publications switching to digital platforms, and more individuals using social media (such as Twitter, Facebook, and Pinterest), marketers and small businesses must tweak their approaches to reach their advertising goals. But no two companies are alike, and neither are their online audiences. To […]
by Jaimie Siegle | Advertising Systems Inc. In addition to social sites such as Facebook, Twitter, Tumblr and Pinterest, Q&A website Quora may be another way for businesses to build website traffic, Small Business Trends reports. The California-based company recently raised $50 million in funding, and has already become a way for curious folks to get […]