Facebook has moved quickly to generate revenue through a variety of advertising opportunities intended to leverage the company’s huge audience and stockpile of audience data. Now marketers are beginning to evaluate how the options stack up against each other. Social advertising application Salesforce Social.com, an extension of the Salesforce Marketing Cloud service, looked at more […]
by Jaimie Siegle | Advertising Systems Inc. Statistics about the mobile market – its strategies, ads, and customers – are still on the rise, a sign that e-commerce and online activity via portable electronic devices are not going away anytime soon. But if everyone seems to be adding more marketing dollars to his mobile ad […]
by Resources for Entrepreneurs staff This post was originally published June 10, 2013 on Resources for Entrepreneurs Owning and operating a small business is a taxing experience. Long workweeks and little time for relaxation or leisure activities are normal for most entrepreneurs, even if the owner isn’t involved in day-to-day operations. But according to […]
by Jaimie Siegle Hosted by Small Business Administration and U.S. Department of Treasury, the third biannual Capital Access Summit challenged its attendees – small business owners, investors, legislators and lenders – to discuss how to provide small businesses throughout the country with sufficient capital for growth and sustainability. “The goal, as with previous summits, is […]
by Jaimie Siegle | Advertising Systems, Inc. Say what you want about Domino’s Pizza, but we think its latest international marketing campaign is nothing short of clever: Partnering with movie rental stores in the cities of Rio de Janeiro and Sao Paulo, Domino’s Brazil had DVD labels printed with thermal ink and a heat-activated scent. […]
by Jaimie Siegle | Advertising Systems, Inc. When I initially checked out Google Glass online, I was immediately gripped by three things: The sleek YouTube marketing video, which features a diverse group of individuals participating in visually stimulating activities like riding roller coasters, fencing and skydiving; the potential of Google Glass to become a real […]
by Jaimie Siegle | Advertising Systems, Inc. The e-commerce-driven website Pinterest has been steadily growing traffic and commercial potential for several months, but just how relevant is it to small businesses? New research shows that when it comes to a marketing strategy, it may no longer be optional. A recent study about the science behind […]
by Jaimie Siegle | Advertising Systems, Inc. A new study by eMarketer shows that as fewer people are using search engines on desktop devices, the volume of queries from smartphones and tablets has increased – a trend that led to more successful mobile campaigns with a lower cost-per-click (CPC) rate. “Mobile’s high CTRs [click-through rates] […]
by Jaimie Siegle | Advertising Systems, Inc. Facebook and Foursquare announced plans to improve advertising features late last week, both of which involve using data to produce hyper-targeted ads. Foursquare plans to provide data to brands and agencies that will help create more informed ads on various platforms and networks. The location-based app’s data “includes […]
by Jaimie Siegle When Twitter-backed app Vine launched a few months ago, it seemed like only the early adopters of the social media world were using it. But just this week, Vine took the No. 1 spot in iTunes for free apps, AppleInsider reported yesterday – meaning the video-sharing network isn’t going anywhere soon. For […]