by Robin Itzler, OC-Breeze.com The Emmy Awards recognizes excellence in television broadcasting and was first handed out in 1949, but only to honor Los Angeles programs. By the 1950s, it became a national award for all programming in the United States. It wasn’t until 1974 that daytime programming had its own award ceremony. Behind the […]
Mounting evidence shows that multichannel shoppers spend more, so to gear up for the most crucial shopping months of the year, retailers are cementing omnichannel strategies, according to a new eMarketer report, “Holiday Shopping Preview: Omnichannel’s Blurred Lines.” Prosper Insights & Analytics found that as of July 2013, most US consumers planned to spend the […]
Crocs CMO Andy Sackmann told eMarketer in a recent interview that the main focus of the company’s digital strategy is to “communicate and build relationships with consumers,” which includes social media campaigns and e-commerce sites specific to certain countries or markets. According to Sackmann, the new www.crocs.com was designed with the tablet consumer in mind, […]
“You heard me right: SMS marketing just isn’t practical for small businesses (1-50 employees),” said founder and CEO of text message marketing provider Tatanga, Derek Johnson. “I know this sounds completely crazy coming from one of the biggest advocates in our industry during the last six years for small businesses using SMS marketing, but it’s […]
by Jaimie Siegle A recent infographic by MarkMeSuite and Placester offers helpful tips and statistics for world of social media and marketing for small businesses, and touches more than once on the notion of customer acquisition through social media. According to the infographic, 71% of social media users are more likely to purchase from a […]
As a small business owner or entrepreneur, you’ve got to be comfortable wearing multiple hats — from internal operations and marketing to accounting and customer service. Then again, it’s not practical to have one person performing multiple jobs indefinitely, as they’ll eventually burn out and grow tired of the workload. Fortunately, there’s one aspect some […]
Facebook has moved quickly to generate revenue through a variety of advertising opportunities intended to leverage the company’s huge audience and stockpile of audience data. Now marketers are beginning to evaluate how the options stack up against each other. Social advertising application Salesforce Social.com, an extension of the Salesforce Marketing Cloud service, looked at more […]
by Jaimie Siegle | Advertising Systems Inc. Statistics about the mobile market – its strategies, ads, and customers – are still on the rise, a sign that e-commerce and online activity via portable electronic devices are not going away anytime soon. But if everyone seems to be adding more marketing dollars to his mobile ad […]
by Resources for Entrepreneurs staff This post was originally published June 10, 2013 on Resources for Entrepreneurs Owning and operating a small business is a taxing experience. Long workweeks and little time for relaxation or leisure activities are normal for most entrepreneurs, even if the owner isn’t involved in day-to-day operations. But according to […]
by Jaimie Siegle Hosted by Small Business Administration and U.S. Department of Treasury, the third biannual Capital Access Summit challenged its attendees – small business owners, investors, legislators and lenders – to discuss how to provide small businesses throughout the country with sufficient capital for growth and sustainability. “The goal, as with previous summits, is […]