With the holidays just around the corner, here are several cost-effective marketing tips to help you connect with customers. The holidays are a make or break time of year for many small businesses. From mom-and-pop shops to small e-commerce providers, a lot of small businesses are counting on the remaining few days of 2014 to […]
With 57.3% of the population in the Nordic region using smartphones this year, based on eMarketer estimates, it may not come as a surprise that consumers there are turning to their mobile devices in increasing numbers when shopping online. Nevertheless, much of the activity on mobile phones and tablets still takes place in the form […]
by Jaimie Siegle | Advertising Systems Inc. Remember that U2 album you never asked for? The one that showed up unannounced in your iTunes music library about a month ago? Well, front man Bono has something to tell you: “Oops … I’m sorry about that.” In a video posted via Facebook Oct. 14 with the […]
by Jaimie Siegle | Advertising Systems Inc. Have you heard about Ello? If not, don’t worry, you will soon. The latest social media network, dubbed by news outlets as a type of “anti-Facebook,” Ello requires an invite in order to join. Many successful social media networks started out that way, of course, Pinterest being one […]
Love or hate the phrase, storytelling as a method of mass communication for brands is here to stay. Stories, anecdotes and metaphors that take an audience on a narrative journey to subtly reveal a branded message along the way are far more memorable and shareable than any brazen sales focused advertisement. A recent survey by […]
by Jaimie Siegle | Advertising Systems Inc. A digital marketing survey conducted earlier this summer compiled answers from 300 digital marketers on which online tactics proved most effective in generating customer acquisition and retention. More than 150 marketers surveyed said they planned to increase their marketing budget in 2014, and more plan to allocate […]
When Facebook Inc. tweaked its algorithms in 2012, there was a lot of consternation among marketers. After the algorithm changes, brands weren’t able to get nearly as many views on their posts without paying Facebook to promote them. In a white paper from digital consultancy agency Social@Ogilvy, managing director Marshall Manson argues this trend isn’t […]
by Ken Esch, Trendsetter Partner Sponsor, Private Company Services As Americans settle into summer and embrace the warmer weather, private company CEOs anticipate still brighter days ahead. Business leaders are confident that, economically, the worst is behind them, and their optimism toward the U.S. economy has strengthened. The result? A shift toward growth that is […]
I was at a wedding recently , and may or may not have had a few too many glasses of cheap, free, “in-speech champagne”! Sitting near the bar and people watching, one of my favourite way’s to spend my time, I realized with increased and probably misguided certainty, that the entire world (well at least the readers of […]
by Jaimie Siegle | Advertising Systems Inc. The World Cup won’t begin for another few weeks (June 12, to be exact), but marketers and businesses have been ahead of the game in gathering data on fans and targeted audiences, and planning their marketing strategies accordingly. This infographic by Marketing Week shows how — and where […]