Originally posted 1/25/12 by Kimberly Smith, http://www.marketingprofs.com Marketers place much emphasis on the Facebook “Like” these days, with resource after resource explaining how to get people to “fan” your Facebook page, how to rack up more Likes on your content, and how to up your chances of landing in the News Feed. More often than not, those […]
A landing page, a mobile website, and search engine optimization are among Wealthwiser’s essentials to digital marketing for small businesses. Local search marketing can make your small business become visible to searchers who are looking for what your business has to offer. In this article I am going to explain how you can set up […]
Facebook’s “Open Graph” platform allows brands to further engage consumers with Apps and Actions. Following the official roll out of its new Timeline, Facebook is introducing Actions, a series of new applications that change how people interact with apps, content, brands, and each other. The new apps will extend Mark Zuckerberg’s vision of frictionless experiences […]
HP, Best Buy, and JetBlue reveal how they use Twitter’s enhanced profile pages to make every tweet sing. It’s still officially in velvet-rope mode, but Twitter’s enhanced profile pages are heavily in play for those brands among the first to sign up. So how are the early reviews? Dubbed #letsfly by Twitter’s hashtag-happy tweeps, the program–which […]
by Jaimie Siegle | Advertising Systems Inc. Wikipedia, Reddit, Google, Microsoft and other corporations and public figures virtually protested the SOPA (Stop Online Privacy Act) and PIPA (Protect IP Act) by “blacking out” their websites for 24 hours on Jan. 17, causing an eruption of social media responses. Google’s homepage urged citizens to petition against […]
Online accounting for more local ad spending as local makes up a greater share of digital total In the past, a combination of mass media and traditional local advertising was enough to draw consumers toward a national brand’s local store or service. But as the internet and mobile devices whet consumers’ appetites for immediate and […]
Redemption rate tops 18 percent (By Erin Griffith | Adweek) Coupons.com is the silent, cash-rich killer of the once-fat Sunday paper ad section. And soon it will be going public. The promotions platform is largely responsible for the migration of ad dollars from clippable coupons to printable ones, and it has a $1 billion valuation […]
(By Steve Lenski | The Star Group) Raise your hand if you’re a brand marketer who thinks posting to Facebook during “normal” business hours is the way to go? It’s ok if you have your hand raised because you’re not alone. However, you would also be wrong as a new study reveals that the best […]
(Posted by Patricio Robles | Econsultancy) Social media is big. Mobile is big. So it shouldn’t come as any surprise that the number of consumers using their mobile phones to interact with popular social media hubs like Facebook, Twitter and LinkedIn is growing rapidly. According to comScore, the number of mobile users in the United […]
Yet marketers have concerns with the communities they’ve built on social sites (October 11, 2011 | emarketer.com) Social media marketers feel that having a presence on social sites is more important than advertising there, but there are still challenges related to keeping a community running online. In July 2011, Microsoft Advertising and Advertiser Perceptions surveyed […]