Online accounting for more local ad spending as local makes up a greater share of digital total In the past, a combination of mass media and traditional local advertising was enough to draw consumers toward a national brand’s local store or service. But as the internet and mobile devices whet consumers’ appetites for immediate and […]
Redemption rate tops 18 percent (By Erin Griffith | Adweek) Coupons.com is the silent, cash-rich killer of the once-fat Sunday paper ad section. And soon it will be going public. The promotions platform is largely responsible for the migration of ad dollars from clippable coupons to printable ones, and it has a $1 billion valuation […]
(By Steve Lenski | The Star Group) Raise your hand if you’re a brand marketer who thinks posting to Facebook during “normal” business hours is the way to go? It’s ok if you have your hand raised because you’re not alone. However, you would also be wrong as a new study reveals that the best […]
(Posted by Patricio Robles | Econsultancy) Social media is big. Mobile is big. So it shouldn’t come as any surprise that the number of consumers using their mobile phones to interact with popular social media hubs like Facebook, Twitter and LinkedIn is growing rapidly. According to comScore, the number of mobile users in the United […]
Yet marketers have concerns with the communities they’ve built on social sites (October 11, 2011 | emarketer.com) Social media marketers feel that having a presence on social sites is more important than advertising there, but there are still challenges related to keeping a community running online. In July 2011, Microsoft Advertising and Advertiser Perceptions surveyed […]
(By Todd Wasserman |mashable.com) Here’s a circuitous route to free advertising on Google: An Austin, Texas, firm will install QR codes on rooftops in an attempt to sneak into Google Maps. Phillips & Co.’s new proposition, called Blue Marble, offers a “space-accessible profile” for businesses, cities, schools — anyone who wants to raise their profile. […]
By Tom Johansmeyer | Social Times) Facebook, right? It’s always Facebook! And, to a certain extent, this is true. When you look at the war for talent currently being waged in Silicon Valley, Facebook is one of the winners. Google, LinkedIn and Apple, however, are doing pretty well, too. Unsurprisingly, Microsoft and Yahoo! are at […]
I recently read a blog post that was screaming “if you’re not All In with social media marketing – you’re dead”… Really? Although I agree that social media marketing is very important for SMBs, the overall article was not in touch. As marketers, we may have directional preferences for a particular client, but to bash […]
(By Charlie White | mashable.com) Sometimes change is a great thing, and other times it seems like a lot of extra hoops to jump through with meager benefits. Here’s a comic from Mashable’s own editor-in-chief Lance Ulanoff, accurately expressing the way many Facebook users are feeling this week. Just wait until they’re hit with the […]
Wall posts, direct messages most effective tactics When it comes to online marketing, small and medium-sized businesses (SMBs) have their work cut out for them. Time- and money-strapped, SMB marketers often receive light budgets and minimal staff to help them promote their business and generate leads across a variety of formats ranging from social media […]