By Jay Bemis | Advertising Systems Inc. The number of Americans “cutting the cord” — that is, abandoning cable TV and opting for over-the-top (OTT), online services instead — continues to rise at a steady clip. Research firm eMarketer estimated last week that the number of U.S. households cutting the cord this year will climb […]
By Jay Bemis | Advertising Systems Inc. Newspapers and magazines, infamously known these days as “legacy publishers,” just can’t seem to catch a financial break during the digital age. They’ve tried paywalls as a way to get readers to subscribe to both digital as well as their print content; they, like others, face ad blocking […]
By Jay Bemis | Advertising Systems Inc. Drivers, beware: Watch for quick back-ups and U-turns at a fast-food restaurant near you. Those other drivers may have just been alerted to a nearby, penny-burger deal at a competitor’s restaurant, such as one that Burger King recently offered to drivers it found cruising near McDonald’s restaurants. BK […]
By Jay Bemis | Advertising Systems Inc. We know what drove our first three industrial revolutions. First, there was James Watt’s patent for a steam locomotive in 1784, followed by Thomas Edison’s work on electrical light bulbs in the 1870s, and then, in 1969, the launch of the first large-scale computer networking link (ARPANET), eventually […]
By Jay Bemis | Advertising Systems Inc. Though its number of users should remain relatively stable over the next few years, Twitter is expected to generate $1.62 billion in ad revenues by the end of 2020, which will be a 22.8 percent increase over 2018’s revenues of $1.3 billion. What’s driving the surging revenues? Both […]
By Jay Bemis | Advertising Systems Inc. “Programmatic” has become an emblematic description of today’s business-to-business marketing space. Business data and analytics experts Dun & Bradstreet reported last week that 63 percent of B2B marketers that they polled worldwide already are buying or selling ads programmatically — and 41 percent of those marketers expect to […]
By Jay Bemis | Advertising Systems Inc. A $57 million fine that the French data protection authority levied on Google last week is the largest yet under the European Union’s newer privacy law, and it could well bolster efforts to enact similar legislation in the United States. California already has passed a data privacy protection […]
By Jay Bemis | Advertising Systems Inc. Big brands as well as start-ups are finding that blending a brick-and-mortar presence with online commerce is just the experience that internet-savvy shoppers crave. A case in point for this “bricks and clicks” sort of marketing strategy is one newer start-up whose business in the United States has […]
By Jay Bemis | Advertising Systems Inc. Though the advent of the internet still causes many to predict doom for the world of print, marketers in recent years have proven such a prophecy to be what we might call, well, “fake news.” Rather, marketers have found that print marketing with its variety of tools — […]
By Jay Bemis | Advertising Systems Inc. Thinking your parents or grandparents are too old to want a smartwatch for the holidays? You might want to give such an idea some more serious mulling: They may love you even more and let everyone know that watch was their favorite gift for Christmas. In 2019, some […]