By Jay Bemis | Advertising Systems Inc. Snapchat, TikTok and Instagram, respectively, remain the top three social networks for members of Generation Z and are expected to continue that dominance in the age group over the next four years, according to a study released last week. However, “TikTok will pass Instagram to claim the No. […]
by Jay Bemis | Advertising Systems Inc. With its chief users among the 12- to 24-year-old set producing selfies that feature flowered headbands, floppy rabbit ears and other forms of animation, Snapchat might seem confounding to those marketers who rely mostly on Facebook and Instagram as the platforms they use to reach across the ages […]
by Jaimie Siegle | Advertising Systems Inc. If you thought the free app Snapchat was as fleeting as the photos sent by its users, you may want to reconsider: After turning down a $4 billion buyout offer from Facebook then raising $50 million in venture funding last year, Snapchat recently unrolled an upgraded platform with […]