Tag Archives: ROI

February 28, 2018

Focusing on Time Can Reap Better ROI, Via Outsourcing

by Jay Bemis | Advertising Systems Inc. The maxim that “time is money” often is attributed to Benjamin Franklin from an essay, “Advice to a Young Tradesman,” in 1748. Other researchers say the phrase actually appeared a few decades earlier in a magazine, The Free-Thinker, while others trace the adage to ancient Greece In any […]

Blog, News, Small Business
July 21, 2014

Bright Future Ahead for Private Companies, Says PwC Trend Survey

by Ken Esch, Trendsetter Partner Sponsor, Private Company Services As Americans settle into summer and embrace the warmer weather, private company CEOs anticipate still brighter days ahead. Business leaders are confident that, economically, the worst is behind them, and their optimism toward the U.S. economy has strengthened. The result? A shift toward growth that is […]

Digital Marketing, News, Small Business
April 18, 2011

Retail Continues to Lead in Online Ad Spending

Consumer packaged goods industry ups its share of online spend Retail is the highest-spending industry online, according to eMarketer estimates that break down total US online ad spending by vertical. Retailers will spend $5.73 billion on internet advertising this year, up from $5.16 billion in 2010, accounting for more than one in every five online […]

April 8, 2011

Social Ads Spur Big Engagement Opportunities

As marketers continue to look for new social media marketing metrics, a broad look at engagement and the cost of social advertising paints a promising picture. According to a comparison of cost and engagement across online ad types by social media advertising firm appssavvy, “social activity” ads outperform static banners and rich media, though not paid […]

March 28, 2011

Small Businesses Turn to Social Before Search

Social media is the top online marketing channel for small businesses after company websites According to the American Express OPEN and Search Engine Marketing Professional Organization (SEMPO)“Small Business Search Marketing Survey”, US small businesses recognize word-of-mouth as the top way their customers find them, followed by the internet and search engines. The reliance on word-of-mouth—likely along with […]

February 3, 2011

Where Are Social Media Marketers Seeing the Most Success?

It may surprise you, but the answer isn’t Facebook More companies in the Inc. 500 are using social media as part of their business and marketing strategies, and they are seeing success and viewing social media overall as more valuable. These firms, which include the fastest-growing private companies, have been using a mix of tactics, […]

January 25, 2011

Website and Email Critical B2B Investments

Time-tested online media to see budget increases According to a survey of business-to-business (B2B) marketers, traditional online tactics remain key to marketing success. Just over half of B2B marketers surveyed told BtoB Magazine their budgets would go up this year, mostly by less than 15%. With a primary marketing goal of customer acquisition (69%), the […]

January 20, 2011

Facebook Makes a Splash in the Bathroom

January 20, 2011 By Vlad Gorenshteyn, Digital Marketing Manager, AIS Media We’ve all heard about explosive growth figures related to Facebook, social media and mobile usage. So we decided to do our own statistically randomized telephone survey. We contacted 500 Americans and asked them a rather personal question: “Do you ever use Facebook on your mobile device while […]

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Advertising Systems, Inc.
Houston, TX
Phone: (281) 889-9575