Tag Archives: ROI

Facebook Makes a Splash in the Bathroom

January 20, 2011 By Vlad Gorenshteyn, Digital Marketing Manager, AIS Media We’ve all heard about explosive growth figures related to Facebook, social media and mobile usage. So we decided to do our own statistically randomized telephone survey. We contacted 500 Americans and asked them a rather personal question: “Do you ever use Facebook on your mobile device while […]

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Social Media Strategists Look Hard at ROI this Year

Marketers must begin to seriously evaluate their programs and focus on internal education Marketers and social strategists hope to develop better ways to determine return on investment for social media outreach in 2011. ROI has always been a big issue, but as more companies plan to increase social media budgets in 2011, it has become […]

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