Tag Archives: Blog

December 28, 2022

Try ‘Something New’ in Your 2023 Marketing Plans

By Jay Bemis | Advertising Systems Inc. Thanks to inflationary concerns that dominated the second half of 2022, bosses who traditionally tighten their belts in January just to see how a new year might unfold are tautening those budgetary straps even more as 2023 arrives. What’s a small business marketer like you to do? You […]

Blog
October 16, 2019

Poll: Teens Favor YouTube Videos Over Netflix

By Jay Bemis | Advertising Systems Inc. Netflix continues to get battered on the news front, with a popular survey of American teens’ spending habits revealing last week that the streaming service has been uprooted by YouTube as teens’ most-used platform for watching videos. The Taking Stock With Teens poll, which is conducted twice a […]

Blog, News, Video Marketing
May 28, 2019

Why Big Brands Turn to Small Agencies

By Jay Bemis | Advertising Systems Inc. Many of us pay little attention to cybersecurity — until our own computers are hacked. When a smaller ad agency presented to McAfee, the cybersecurity giant that protects millions of computers globally, an idea for a podcast that would compel McAfee consumers to get more interested in hacking […]

Blog
April 29, 2019

Cord Cutting Swells, But Ad Dollars for Online TV Slow to Follow

By Jay Bemis | Advertising Systems Inc. The number of Americans “cutting the cord” — that is, abandoning cable TV and opting for over-the-top (OTT), online services instead — continues to rise at a steady clip. Research firm eMarketer estimated last week that the number of U.S. households cutting the cord this year will climb […]

Blog, Digital Marketing
April 16, 2019

Traditional Publishers Still Struggling Digitally

By Jay Bemis | Advertising Systems Inc. Newspapers and magazines, infamously known these days as “legacy publishers,” just can’t seem to catch a financial break during the digital age. They’ve tried paywalls as a way to get readers to subscribe to both digital as well as their print content; they, like others, face ad blocking […]

Blog, Digital Marketing, News, Print Marketing
March 29, 2019

Geofencing Tool Sparks Burger Wars

By Jay Bemis | Advertising Systems Inc. Drivers, beware: Watch for quick back-ups and U-turns at a fast-food restaurant near you. Those other drivers may have just been alerted to a nearby, penny-burger deal at a competitor’s restaurant, such as one that Burger King recently offered to drivers it found cruising near McDonald’s restaurants. BK […]

Blog, Digital Marketing, Mobile Marketing
March 15, 2019

The 4th Industrial Revolution, According to Fabio

By Jay Bemis | Advertising Systems Inc. We know what drove our first three industrial revolutions. First, there was James Watt’s patent for a steam locomotive in 1784, followed by Thomas Edison’s work on electrical light bulbs in the 1870s, and then, in 1969, the launch of the first large-scale computer networking link (ARPANET), eventually […]

Artificial Inteligence (AI), Blog, News, Technology
February 12, 2019

B2Bs Getting With the Program in Their Ad Buys

By Jay Bemis | Advertising Systems Inc. “Programmatic” has become an emblematic description of today’s business-to-business marketing space. Business data and analytics experts Dun & Bradstreet reported last week that 63 percent of B2B marketers that they polled worldwide already are buying or selling ads programmatically — and 41 percent of those marketers expect to […]

Blog, Digital Marketing, Search Marketing
January 28, 2019

Google Fine Boosts Calls for U.S. Data Privacy Law

By Jay Bemis | Advertising Systems Inc. A $57 million fine that the French data protection authority levied on Google last week is the largest yet under the European Union’s newer privacy law, and it could well bolster efforts to enact similar legislation in the United States. California already has passed a data privacy protection […]

Blog, News, Small Business
Advertising Systems, Inc.
Houston, TX
Phone: (281) 889-9575