By Jay Bemis | Advertising Systems Inc. ’Tis that time of year when rumors start swirling about a new iPhone and its release date — usually sometime in mid- to late September — and when we can expect Apple, like other smartphone manufacturers, to boast about how its newest product offers the latest in 5G […]
By Jay Bemis | Advertising Systems Inc. Size, cost, third-party apps: These are among the factors that smartphone users take into account when deciding whether a new device should be an iPhone or an Android. More people opt for an Android, but Apple continues to cut into U.S. market share and is getting closer to […]
By Jay Bemis | Advertising Systems Inc. A full rollout of 5G technology continues to drag along, and it’s the economic hardships that many Americans face because of the global pandemic that’s keeping it that way, marketing analysts said in a “Behind the Numbers” podcast last week. Something that might spur the rollout along, they […]
by Jaimie Siegle | Advertising Systems Inc. Remember that U2 album you never asked for? The one that showed up unannounced in your iTunes music library about a month ago? Well, front man Bono has something to tell you: “Oops … I’m sorry about that.” In a video posted via Facebook Oct. 14 with the […]
Love or hate the phrase, storytelling as a method of mass communication for brands is here to stay. Stories, anecdotes and metaphors that take an audience on a narrative journey to subtly reveal a branded message along the way are far more memorable and shareable than any brazen sales focused advertisement. A recent survey by […]
By Tom Johansmeyer | Social Times) Facebook, right? It’s always Facebook! And, to a certain extent, this is true. When you look at the war for talent currently being waged in Silicon Valley, Facebook is one of the winners. Google, LinkedIn and Apple, however, are doing pretty well, too. Unsurprisingly, Microsoft and Yahoo! are at […]