Tag Archives: Advertising

Wildfire PR Snuffs Out $7M Super Bowl Ad

By Jay Bemis | Advertising Systems Inc. Fox is expected to generate nearly $700 million in advertising revenue for next weekend’s Super Bowl LIX, but one good neighbor, State Farm Insurance, won’t be there. Because of the recent wildfires that have ravaged southern California, State Farm has decided to pull a 30-second, $7-million spot that […]

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AI, Video Remain Among Top Trends Into 2025

By Jay Bemis | Advertising Systems Inc. Trends stories abound at the start of a new year, and for the marketing and advertising industries, what’s happening in the world of artificial intelligence is still trending as we turn our calendar pages from 2024 to 2025. Also continuing to trend from recent years into 2025, though, […]

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Exploring the Marketing/Advertising Relationship

By Jay Bemis | Advertising Systems Inc. We often talk in this space about advertisers and marketers as if they’re one and the same industry. True, they do work together to get a brand’s messages disseminated to the public. But, take note: An advertiser and a marketer each brings certain responsibilities to a conference-room table […]

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Elections, Olympics to Net $12B in Ad Spend

By Jay Bemis | Advertising Systems Inc. Ready, set … vote? Not only is summer heating up, but so are advertising decisions on this eve of both the 2024 Olympics in Paris and the 2024 election cycle in the United States, where national, state and local elections already have been attracting ad dollars, but war […]

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E-commerce Keeps Clicking in Mobile’s Direction

By Jay Bemis | Advertising Systems Inc. When Motorola introduced the first cellular phone in 1983, the DynaTAC 8000X, the product would affectionately become known more as “The Brick” because it was about the same size as that piece of hardened clay and hit the scales at nearly 2 pounds. It also cost nearly $4,000 […]

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Tailor Your Marketing to This Year-Round Retail Calendar

By Jay Bemis | Advertising Systems Inc. Small business marketers are keen to local events and trends that can help shape ad campaigns for their customers in various retail sectors. But it’s also important that marketers know what national events and trends might influence their customers’ marketing strategies throughout the year. Right now, for example, […]

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Measuring ROI: How Much Is Your Marketing Worth?

Let’s talk about money. Specifically, what your marketing costs — and what you get in exchange. Some people talk about marketing “spend”; others talk about marketing “investment.” You’ll probably agree that those who see it as spend are more likely to make it one of the first things they cut down on when times are hard. Those […]

Digital Marketing, Email Marketing, Mobile Marketing, News, Print Marketing, Search Engine Marketing, Small Business, Social Media Marketing
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