By Jay Bemis | Advertising Systems Inc. We often talk in this space about advertisers and marketers as if they’re one and the same industry. True, they do work together to get a brand’s messages disseminated to the public. But, take note: An advertiser and a marketer each brings certain responsibilities to a conference-room table […]
By Jay Bemis | Advertising Systems Inc. Ready, set … vote? Not only is summer heating up, but so are advertising decisions on this eve of both the 2024 Olympics in Paris and the 2024 election cycle in the United States, where national, state and local elections already have been attracting ad dollars, but war […]
By Jay Bemis | Advertising Systems Inc. When Motorola introduced the first cellular phone in 1983, the DynaTAC 8000X, the product would affectionately become known more as “The Brick” because it was about the same size as that piece of hardened clay and hit the scales at nearly 2 pounds. It also cost nearly $4,000 […]
By Jay Bemis | Advertising Systems Inc. Small business marketers are keen to local events and trends that can help shape ad campaigns for their customers in various retail sectors. But it’s also important that marketers know what national events and trends might influence their customers’ marketing strategies throughout the year. Right now, for example, […]
Let’s talk about money. Specifically, what your marketing costs — and what you get in exchange. Some people talk about marketing “spend”; others talk about marketing “investment.” You’ll probably agree that those who see it as spend are more likely to make it one of the first things they cut down on when times are hard. Those […]
Love or hate the phrase, storytelling as a method of mass communication for brands is here to stay. Stories, anecdotes and metaphors that take an audience on a narrative journey to subtly reveal a branded message along the way are far more memorable and shareable than any brazen sales focused advertisement. A recent survey by […]
I was at a wedding recently , and may or may not have had a few too many glasses of cheap, free, “in-speech champagne”! Sitting near the bar and people watching, one of my favourite way’s to spend my time, I realized with increased and probably misguided certainty, that the entire world (well at least the readers of […]
by Jaimie Siegle | Advertising Systems, Inc. Because before the U.S. could send a man onto the moon, it had to sell the idea of space travel in the 1960s to the general public — a tough pitch to sell for anybody. We know that the public did indeed buy into the idea of NASA, […]
At least one element of Big Data’s potential is finally being realized in email marketing, which is one of the most effective means that brands and marketers have in reaching their audiences. Marketers can now take information gleaned from shopping habits and other preferences and then shape their messaging in order to have a greater […]
Google defines best practices as being, ‘commercial or professional procedures that are accepted or prescribed as being correct or most effective’. In the world of social media and content marketing, we spend a fair deal of time talking about best practices. We write blog posts about best practices to help others, and we updated our social streams with […]