Tag Archives: Advertising

Domino’s Pizza Debuts Pie-Scented DVDs

by Jaimie Siegle | Advertising Systems, Inc. Say what you want about Domino’s Pizza, but we think its latest international marketing campaign is nothing short of clever: Partnering with movie rental stores in the cities of Rio de Janeiro and Sao Paulo, Domino’s Brazil had DVD labels printed with thermal ink and a heat-activated scent. […]

Digital Marketing, News, Technology

Facebook, Foursquare Up the Ante on Advertising with Data

by Jaimie Siegle | Advertising Systems, Inc. Facebook and Foursquare announced plans to improve advertising features late last week, both of which involve using data to produce hyper-targeted ads. Foursquare plans to provide data to brands and agencies that will help create more informed ads on various platforms and networks. The location-based app’s data “includes […]

Digital Marketing, News, Small Business, Social Media Marketing, Technology
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