By Tim Devaney and Tom Stein All the marketing talk these days is about social media. But research shows old-fashioned email is still far more effective than social media in attracting customers to your business online. A recent study by predictive analytics firm Custora discovered that customer acquisition via email has quadrupled in the last […]
by Jim Blasingame, Small Business Advocate Some say Matthew Maguire is the father of Labor Day – others say it was Peter McGuire. Both cared greatly for an important segment of the marketplace, its workers. Regardless of paternity, such a day was first celebrated on Tuesday, September 5, 1882, in New York City, when members […]
by Steve Olenski This past July Econsultancy issued a report which made reference to the fact that Big Data is causing big frustrations for those who make their living in the marketing world. The sub-headline that appeared on their site in announcing the report read: “Big data has become something of a buzzword over the past year or so, […]
By Brafton Content is king, and visual media is making a play for the throne. As the internet marketing landscape evolves, platforms that lend themselves to image-centric messaging are coming to the forefront of conversations. Instagram recently announced it has more than 150 million users, while Vine declared it surpassed the 40-million-member mark. Emerging social […]
by Daniel Threlfall, Search Engine Journal It’s not easy being an SEO. There’s a ton of mythbusting that has to happen in order to coax your clients to success. Whether you’re educating customers or trying enhance your own site’s SEO, you need to be aware of several persistent beliefs that can lead to SEO disaster. What follows […]
by Robin Itzler, OC-Breeze.com The Emmy Awards recognizes excellence in television broadcasting and was first handed out in 1949, but only to honor Los Angeles programs. By the 1950s, it became a national award for all programming in the United States. It wasn’t until 1974 that daytime programming had its own award ceremony. Behind the […]
Crocs CMO Andy Sackmann told eMarketer in a recent interview that the main focus of the company’s digital strategy is to “communicate and build relationships with consumers,” which includes social media campaigns and e-commerce sites specific to certain countries or markets. According to Sackmann, the new www.crocs.com was designed with the tablet consumer in mind, […]
“You heard me right: SMS marketing just isn’t practical for small businesses (1-50 employees),” said founder and CEO of text message marketing provider Tatanga, Derek Johnson. “I know this sounds completely crazy coming from one of the biggest advocates in our industry during the last six years for small businesses using SMS marketing, but it’s […]
by Jaimie Siegle A recent infographic by MarkMeSuite and Placester offers helpful tips and statistics for world of social media and marketing for small businesses, and touches more than once on the notion of customer acquisition through social media. According to the infographic, 71% of social media users are more likely to purchase from a […]
As a small business owner or entrepreneur, you’ve got to be comfortable wearing multiple hats — from internal operations and marketing to accounting and customer service. Then again, it’s not practical to have one person performing multiple jobs indefinitely, as they’ll eventually burn out and grow tired of the workload. Fortunately, there’s one aspect some […]