In the online-based economy we live in today, consumers can no longer follow the yellow page road to your business. Traditional methods of print advertising and other low cost methods of advertising that worked in the past are now secondary measures at best. Even the industry magazines are moving to online media and hiking up […]
by Jaimie Siegle | Advertising Systems Inc. B2B marketing budgets are expected to rise in 2014, with businesses prioritizing their digital needs in order to most effectively reach their customers, according to a study conducted by Forrester Research and the Business Marketing Association. “Many B2B CMOs will struggle to make dollars stretch while protecting program […]
The popularity of CMS-based websites has been growing constantly, and WordPress is the most used platform by far. At least 19 percent of the entire Internet is powered by the WordPress platform. This number includes nearly half (48 percent) of the top 100 Technorati blogs, as well as some of the largest websites in the […]
by Emily Taing, Social Media Today In the ever-changing world of social media, visual elements are one of the most powerful ways to grab a viewer’s attention. According to Trend Reports, between 65 and 85 percent of people describe themselves as visual learners. SocialClinch compiled an infographic stating that Facebook photo posts get almost 40 percent more […]
by Wesley Young While the holiday season is undoubtedly a busy period for small business owners, it’s important to set aside time to plan your marketing strategy for the year ahead. How will you continue to maintain and grow your business in 2014? What plans do you have to keep your business on track and […]
Drive by any shopping center early on the day after Thanksgiving and you’ll see crowds of eager shoppers ready to pounce on the hottest gifts. However, with online deals catching on like wildfire, are the days of waiting in the freezing cold and trampling fellow shoppers nearing an end? Here, three reasons why Cyber Monday […]
by eMarketer Will the marketers of the future look back and decide that 2013 was the year of content marketing? Maybe so, according to data from the Content Marketing Institute (CMI) and MarketingProfs. In a survey of marketing professionals in North America at business-to-consumer (B2C) companies, the overwhelming majority of respondents—90%—had used content marketing in […]
by Ken Gaebler Black Friday is a retail institution among U.S. consumers. After filling themselves with Thanksgiving fare the day before, hordes of consumers wake up in the early morning hours to stand in line, eager to take advantage of the Black Friday sales being offered by their favorite retailers. But over the past few […]
by John McDermott, AdAge Foursquare is opening its promoted listings ads to all small businesses around the world. The promoted listings show up in the app’s Explore function, which consumers use to discover nearby restaurants, bars, parks or other attractions. If a Foursquare user searches for “burgers,” for instance, then a nearby burger shop can […]
by Jack Neff, Adage Forty-nine days from an Xbox One rollout that could make or break one of Microsoft’s most successful brands, the key marketing executive behind the launch outlined how it also could reshape marketing in a speech to the Association of National Advertisers Masters of Marketing Conference in Phoenix Oct. 5. Yusuf Mehdi, […]