by Jaimie Siegle | Advertising Systems, Inc. A new study by eMarketer shows that as fewer people are using search engines on desktop devices, the volume of queries from smartphones and tablets has increased – a trend that led to more successful mobile campaigns with a lower cost-per-click (CPC) rate. “Mobile’s high CTRs [click-through rates] […]
by Jaimie Siegle | Advertising Systems Inc. In addition to social sites such as Facebook, Twitter, Tumblr and Pinterest, Q&A website Quora may be another way for businesses to build website traffic, Small Business Trends reports. The California-based company recently raised $50 million in funding, and has already become a way for curious folks to get […]
by Jaimie Siegle | Advertising Systems Inc. A bad online reputation can be hard to erase, especially if you’re a small business trying to attract potential new customers through digital marketing tactics. Pay-per-click advertising can be a useful tool to target local markets and cross-promote your brand, but only if you play by the rules. […]
In the ever-evolving world of online marketing, rules can be hazy. There are, however, “7 Deadly Sins of Online Marketing” that should be avoided at all costs, according to a story in Small Business Trends. 1. Not Tracking Online Advertising By keeping track of your online campaigns and marketing strategies, you’ll be able to find […]
If you’re overwhelmed by the vast world of digital marketing, you’re not alone. Yahoo! Small Business released Yahoo! Marketing Dashboard Tuesday, an online tool to help entrepreneurs “discover new marketing opportunities to grow their businesses, while getting a clear picture of their marketing results, online reputations, and website performance.” The dashboard aims to help business […]
The results of a new survey on online marketing tactics of small businesses and nonprofits show that making social media marketing takes one large investment to prove successful: Time. Released on April 30 by Message Medium an Ventureneer, Ditch Digital Dabbling: How Small Businesses and Nonprofits Can Master Online Marketing compiled responses from business sectors ranging […]
by John Theriault, www.HeraldNews.com As social media and Internet advertising gets more sophisticated, the focus is now on what’s called “contextual advertising”. The premise is simple but the execution is complex. The idea is that if you search for new cars online for example, you’ll start to see related advertising. Ads for similar types of […]
Many small business websites are not optimized for social media, according to a study by SMB StudyScape. The April 16 report shows that almost 80% of small business websites lack links to Facebook, and even more that do not have links to Twitter or LinkedIn. SMB StudyScape’s results were compiled from more than 1 million […]
posted March 1, 2012 by Gabriel Gervelis, www.searchenginejournal.com Recently, the game-changer to rule them all occurred; as we know, search engines have moved social. For SEO content developers, this means we’ve got to get our content onto social networking platforms. And in order to do this, it’s got to get used, and it’s got to […]
Originally posted 2/21/12 on FutureBuzz.com A bit ago a fun texting prank went popular on Reddit called Cat Facts. It was then reposted enthusiastically, as viral images are, across platforms (the social web doesn’t happen in silos). Future Buzz readers already know how this works. Here’s the image in case you missed it: If the 100,000+ votes / comments on […]