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Facebook, Twitter Helps SOPA/PIPA Petition Go Viral

by Jaimie Siegle | Advertising Systems Inc. Wikipedia, Reddit, Google, Microsoft and other corporations and public figures virtually protested the SOPA (Stop Online Privacy Act) and PIPA (Protect IP Act) by “blacking out” their websites for 24 hours on Jan. 17, causing an eruption of social media responses. Google’s homepage urged citizens to petition against […]

News

National Brands Look to Local Online Efforts

Online accounting for more local ad spending as local makes up a greater share of digital total In the past, a combination of mass media and traditional local advertising was enough to draw consumers toward a national brand’s local store or service. But as the internet and mobile devices whet consumers’ appetites for immediate and […]

News

Rooftop QR Codes Aim to Infiltrate Google Maps

(By Todd Wasserman |mashable.com) Here’s a circuitous route to free advertising on Google: An Austin, Texas, firm will install QR codes on rooftops in an attempt to sneak into Google Maps. Phillips & Co.’s new proposition, called Blue Marble, offers a “space-accessible profile” for businesses, cities, schools — anyone who wants to raise their profile. […]

Digital Marketing, News

Facebook Changes Getting Out of Hand [COMIC]

(By Charlie White | mashable.com) Sometimes change is a great thing, and other times it seems like a lot of extra hoops to jump through with meager benefits. Here’s a comic from Mashable’s own editor-in-chief Lance Ulanoff, accurately expressing the way many Facebook users are feeling this week. Just wait until they’re hit with the […]

News, Social Media Marketing