At least one element of Big Data’s potential is finally being realized in email marketing, which is one of the most effective means that brands and marketers have in reaching their audiences. Marketers can now take information gleaned from shopping habits and other preferences and then shape their messaging in order to have a greater […]
U.S. small-business owners are substantially more optimistic than they have been in several years. The Wells Fargo/Gallup Small Business Index in January increased to +45, up from +24 in October and the most positive score since the third quarter of 2008. However, optimism is still below the high levels recorded pre-recession. These results are from […]
In the online-based economy we live in today, consumers can no longer follow the yellow page road to your business. Traditional methods of print advertising and other low cost methods of advertising that worked in the past are now secondary measures at best. Even the industry magazines are moving to online media and hiking up […]
by Jaimie Siegle | Advertising Systems Inc. B2B marketing budgets are expected to rise in 2014, with businesses prioritizing their digital needs in order to most effectively reach their customers, according to a study conducted by Forrester Research and the Business Marketing Association. “Many B2B CMOs will struggle to make dollars stretch while protecting program […]
The popularity of CMS-based websites has been growing constantly, and WordPress is the most used platform by far. At least 19 percent of the entire Internet is powered by the WordPress platform. This number includes nearly half (48 percent) of the top 100 Technorati blogs, as well as some of the largest websites in the […]
by Emily Taing, Social Media Today In the ever-changing world of social media, visual elements are one of the most powerful ways to grab a viewer’s attention. According to Trend Reports, between 65 and 85 percent of people describe themselves as visual learners. SocialClinch compiled an infographic stating that Facebook photo posts get almost 40 percent more […]
by Wesley Young While the holiday season is undoubtedly a busy period for small business owners, it’s important to set aside time to plan your marketing strategy for the year ahead. How will you continue to maintain and grow your business in 2014? What plans do you have to keep your business on track and […]
Bolstered by growing ecommerce sales and time spent across digital channels, the US retail industry will grow its digital ad spending more rapidly this year than in 2012, according to new figures from eMarketer. By the end of this year, eMarketer predicts, US retailers will have increased digital ad budgets by 15.7% to $9.50 billion, […]
Google defines best practices as being, ‘commercial or professional procedures that are accepted or prescribed as being correct or most effective’. In the world of social media and content marketing, we spend a fair deal of time talking about best practices. We write blog posts about best practices to help others, and we updated our social streams with […]
Drive by any shopping center early on the day after Thanksgiving and you’ll see crowds of eager shoppers ready to pounce on the hottest gifts. However, with online deals catching on like wildfire, are the days of waiting in the freezing cold and trampling fellow shoppers nearing an end? Here, three reasons why Cyber Monday […]