By Jay Bemis | Advertising Systems Inc. With the 2020 primary-election season but a month away and $6-billion plus expected to be spent on political advertising for the campaign, ad targeting will be a crucial factor in determining how candidates, political parties and others in the U.S. divvy all of those funds. When it comes […]
By Jay Bemis | Advertising Systems Inc. Better internet connectivity via 5G, a presidential-election year, a gathering of summer Olympians in Tokyo and protecting data privacy: Expect all of these subjects to reap much chatter around the water cooler in the ad and marketing worlds in 2020. Here are status reports on each subject, and […]
By Jay Bemis / Advertising Systems Inc. As a marketer, you already know how vital the creative services team is to your brand. After all, it’s the team that draws eyes to your content and product, having designed snappy looking logos, letterheads, business cards and marketing materials for print since your brand was born. And, […]
By Jay Bemis | Advertising Systems Inc. A shortened, Black Friday-to-Christmas shopping season already has spawned big TV deals and the accompanying advertising — two to three weeks ahead of Thanksgiving. WalMart, for example, started advertising last week a 50-inch Class 4K Roku Smart TV for $148, a price tag that will be available on […]
By Jay Bemis | Advertising Systems Inc. In the world of social media strategy development, knowing your target audience long has been a chief marketing chore. And across the generations, which may be the toughest audience to attract on social media, in terms of generations? That — perhaps not surprisingly — would be the oldest […]
By Jay Bemis | Advertising Systems Inc. Netflix continues to get battered on the news front, with a popular survey of American teens’ spending habits revealing last week that the streaming service has been uprooted by YouTube as teens’ most-used platform for watching videos. The Taking Stock With Teens poll, which is conducted twice a […]
By Jay Bemis | Advertising Systems Inc. Does your marketing campaign need a kick in the number of responses you get from prospective customers? You may want to consider making direct mail a key force in that campaign — studies show that “snail mail” gets a better response rate than other marketing efforts, thanks in […]
By Jay Bemis | Advertising Systems Inc. With just a few months looming until advertisers are expected to comply with California’s new data privacy act, only about 8 percent of businesses are prepared for it, according to a recent survey by consent solutions provider PossibleNow. Other polling suggests that only about half of businesses say […]
By Jay Bemis | Advertising Systems Inc. In this app- and social-media-minded age in which we live today, it’s easy to think of email as something that’s a bit passé. But email refuses to be outdated. Recent data from Statista and Smart Insights, respectively, show that 85 percent of internet users in the United States […]
By Jay Bemis | Advertising Systems Inc. Tired of seeing Sheryl’s “she shed” succumb to lightning or watching Liberty Mutual Insurance’s “LiMu” emu pecking at its reflection in a downtown window? You may well be a Gen Xer, an American generation that still watches about 3.5 hours of non-digital TV daily but becomes weary of […]