by Jaimie Siegle | Advertising Systems, Inc. Yoga isn’t just for the granola-crunching hippies and health nuts. While there are several proven health benefits to the ancient practice (stress relief, weight loss and flexibility, to name a few), there’s also some sage wisdom that can be helpful for entrepreneurs, business owners and managers alike. I […]
by Jaimie Siegle | Advertising Systems, Inc. Even if you’re an award-winning music star, you still have to get creative when it comes to marketing and promoting your product. Take, for example, 22-year-old Taylor Swift. She recently released her fourth album titled Red, which sold 1.2 million copies in the first week. Swift’s label, Big […]
by Jaimie Siegle | Advertising Systems, Inc. In the world of business, Zappos is like the kid in class who never seemed to miss a beat: Straight A’s, perfect attendance, good behavior. Sure, Zappos isn’t perfect, but it’s done a lot of things right – from the impeccable customer service to the unfaltering employee-centric atmosphere […]
by Jaimie Siegle | Advertising Systems Inc. When Felix Baumgartner fell nearly 24 miles from a space capsule last weekend, more than 8 million people tuned in to YouTube to watch him simultaneously break the sound barrier and two world records. It was one small leap for Baumgartner and one huge marketing leap for Red […]
by Jaimie Siegle | Advertising Systems, Inc. We’ve discussed in previous posts the importance of choosing wisely when it comes to social media networks for your business. As a brand, you can’t please everybody. You can, however, participate in the sites that offer the most benefits for your specific business – whether it’s building sales […]
By Nathan Eddy for www.eweek.com With the official unveiling of Apple’s iPhone 5 on Wednesday, the world, including small-business owners, now has a better idea as to whether or not they should spring for the company’s latest iteration of the popular smartphone. Features like 4G Long-Term Evolution (LTE) network compatibility allow road warriors to surf […]
by Jaimie Siegle | Advertising Systems, Inc. The Digital Marketing Program at the Stanford Graduate School of Business (GSB) Executive Education, a first annual three-day conference held at the end of August, featured conversations with panelists and experts from all aspects of the digital marketing world: media, technology, and business. Although the first annual event […]
If you’ve ever used Foursquare or “checked in” at your favorite restaurant via Facebook or Yelp, then you’re already familiar with location-based marketing strategies. This year, more businesses are using tactics such as offering discounts or free beverages to entice customers to check in – and bargain-savvy shoppers are looking for deals more than ever. […]
Customer service will always be vital for ensuring customers’ loyalty through the swift resolution of their support issues. But as online transactions increase their dominance, and are increasingly conducted via mobile devices, speed of results is now crucial for increasing a company’s bottom line – both through preventing website and shopping cart abandonment and creating […]
by SmallBizTrends Lead generation is one of the most important components of any company’s marketing plan. Conducting research to find more customers and target new audiences not only keeps the business afloat, but can also push it to new heights — when done properly, of course. But every time you convert a new client, the […]