by Jaimie Siegle | Advertising Systems, Inc. 2013 is the Year of the Snake, according to the Chinese zodiac. But in the world of marketing, it could be considered Year of the Video. Why? According to a recent article by Brafton, the video market has seen steady growth since 2011, and is projected to be […]
by Jaimie Siegle | Advertising Systems Inc. For me, the first days of 2013 have been about getting back to normal – taking down Christmas decorations, getting back into the routine and thinking about what I’d like to accomplish this year. And despite the recent fiscal cliff deal and the uncertainty that looms above small […]
by Jaimie Siegle | Advertising Systems, Inc. In the world of business, Zappos is like the kid in class who never seemed to miss a beat: Straight A’s, perfect attendance, good behavior. Sure, Zappos isn’t perfect, but it’s done a lot of things right – from the impeccable customer service to the unfaltering employee-centric atmosphere […]
by Jaimie Siegle | Advertising Systems, Inc. We’ve discussed in previous posts the importance of choosing wisely when it comes to social media networks for your business. As a brand, you can’t please everybody. You can, however, participate in the sites that offer the most benefits for your specific business – whether it’s building sales […]
Customer service will always be vital for ensuring customers’ loyalty through the swift resolution of their support issues. But as online transactions increase their dominance, and are increasingly conducted via mobile devices, speed of results is now crucial for increasing a company’s bottom line – both through preventing website and shopping cart abandonment and creating […]
by SmallBizTrends Lead generation is one of the most important components of any company’s marketing plan. Conducting research to find more customers and target new audiences not only keeps the business afloat, but can also push it to new heights — when done properly, of course. But every time you convert a new client, the […]
by Jaimie Siegle | Advertising Systems, Inc. Not only are small business owners working harder than they were five years ago, they’re also taking less vacation time, according to the latest study and infographic from Mavenlink. It’s no surprise then, that time was considered the “most valuable asset” among survey participants – more than computers, […]
by Jaimie Siegle | Advertising Systems Inc. Managing your business’s payroll with old school arithmetic and a calculator can often be tedious, and sometimes incorrect. Small business payroll service provider Intuit launched its free Snap Payroll app on Thursday, a resource designed for entrepreneurs on the go and new small business owners unfamiliar with payroll and […]
photo courtesy Mashable.com by Jaimie Siegle | Advertising Systems Inc. Since I wrote about the Pinterest phenomenon in February, the photo-centric social network has only continued to gain popularity for users, marketers, and businesses alike. The California-based “startup” has gained more than 19 million followers in the last year and is the third most popular […]
by Jaimie Siegle | Advertising Systems Inc. Most small business owners are optimistic about company growth in 2012, according to a recent study by j2 Global. The study compiled answers from more than 1,000 small business owners. While fewer than 7 percent said they were not optimistic about the rest of the year, 76 percent […]