by Jaimie Siegle | Advertising Systems Inc. Think about the last thing you typed into the Google search bar. Did you ask it a question? Did you use AI Mode? Did you continue the conversation, or was the information from AI Overview satisfactory? Since the company launched AI Mode in 2025, Google reports that people […]
While we’ve spoken ad nauseam about the need for short-form content, it’s time to talk about video marketing in the more traditional sense: TV spots and localized video ads. Who’s buying these ad spots, and who’s watching them? Can mid-sized businesses afford them? And are they worth the investment? Keep reading to find out. Those […]
By Jay Bemis | Advertising Systems Inc. As lawyers for Google and the Department of Justice argue over recent antitrust rulings that Google runs an ad-tech monopoly, some online experts are weighing in about what the decisions might mean for the future of search marketing. “The decision tree is endless here,” said one analyst, Evelyn […]
By Jay Bemis | Advertising Systems Inc. Black Friday, Shop Local Saturday and Cyber Monday, move over: Travel Tuesday is becoming an equal among the key players in Cyber Week madness. For holiday shoppers, this week’s Travel Tuesday was a timely opportunity to book 2024 trips and find great savings on flights, hotels and cruises, […]
By Jay Bemis | Advertising Systems Inc. As more companies and marketers jump on the artificial-intelligence and ChatGPT bandwagon with chat boxes and other tools, it’s no surprise that some of the bigger players are steadily rolling out new features for AI-generated products. Adobe, for example, last week announced a “Generative Fill” feature in its […]
By Jay Bemis | Advertising Systems Inc. As a marketer, you’ve been anxiously, perhaps hesitantly waiting for the clock to tick into 2024, when the world of third-party cookies will have slowly crumbled away. Major browsers such as Chrome, Safari and Firefox will have phased out third-party cookies — one of the chief tools in […]
By Jay Bemis | Advertising Systems Inc. Billionaires running for president will help boost digital political ad spending past $1 billion for the first time in U.S. elections — and then some — with spending on digital political ads expected to reach a $1.34-billion total in the 2019-20 election cycle, eMarketer reported last week. That […]
By Jay Bemis | Advertising Systems Inc. Is yours a small business that buttresses its brick-and-mortar presence with search marketing, through which you target ads to potential customers who have simply glanced at your website while pondering a purchase? And perhaps, through those targeting and retargeting efforts, you’ve caused those customers to traverse even farther […]
By Jay Bemis | Advertising Systems Inc. Choosing the right keywords that people use when they search online for a new product or service long has been crucial for any business that’s starting a content-management campaign. Whether you’re a start-up trying to market yourself on your own or with a small staff, or you’ve decided […]
By Jay Bemis | Advertising Systems Inc. “Programmatic” has become an emblematic description of today’s business-to-business marketing space. Business data and analytics experts Dun & Bradstreet reported last week that 63 percent of B2B marketers that they polled worldwide already are buying or selling ads programmatically — and 41 percent of those marketers expect to […]