Tag Archives: Search marketing

Travel Leads the Way in Digital Ad Spend Growth

By Jay Bemis | Advertising Systems Inc. Black Friday, Shop Local Saturday and Cyber Monday, move over: Travel Tuesday is becoming an equal among the key players in Cyber Week madness. For holiday shoppers, this week’s Travel Tuesday was a timely opportunity to book 2024 trips and find great savings on flights, hotels and cruises, […]

Blog

Big Brands Unveiling New AI Toys at Steady Clip

By Jay Bemis | Advertising Systems Inc. As more companies and marketers jump on the artificial-intelligence and ChatGPT bandwagon with chat boxes and other tools, it’s no surprise that some of the bigger players are steadily rolling out new features for AI-generated products. Adobe, for example, last week announced a “Generative Fill” feature in its […]

Artificial Inteligence (AI), Blog

Digital Political Ad Spend Soars to Record High

By Jay Bemis | Advertising Systems Inc. Billionaires running for president will help boost digital political ad spending past $1 billion for the first time in U.S. elections — and then some — with spending on digital political ads expected to reach a $1.34-billion total in the 2019-20 election cycle, eMarketer reported last week. That […]

Blog, News, Search Marketing

Search Marketing a Key Factor in 2019’s Holiday Sales

By Jay Bemis | Advertising Systems Inc. Is yours a small business that buttresses its brick-and-mortar presence with search marketing, through which you target ads to potential customers who have simply glanced at your website while pondering a purchase? And perhaps, through those targeting and retargeting efforts, you’ve caused those customers to traverse even farther […]

Blog, Search Marketing

Holidays a Time to Kick-Start Your Marketing Plan

By Jay Bemis | Advertising Systems Inc. With Christmas but three months away, now is the time to develop a multi-faceted, digital-marketing ad campaign that can ensure your business a happy 2019 — as well as put it in prime position for success in the 2020s and beyond. Whether your business is centered on business-to-consumer […]

Blog, Content Marketing, Digital Marketing, Email Marketing, Multi-Channel Marketing, Print Marketing, Search Marketing, Social Marketing, Video Marketing
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