By Jay Bemis | Advertising Systems Inc. Choosing the right keywords that people use when they search online for a new product or service long has been crucial for any business that’s starting a content-management campaign. Whether you’re a start-up trying to market yourself on your own or with a small staff, or you’ve decided […]
Forget “going postal” — go digital instead! Whether your challenge is finding an authentic list of email leads, nurturing your social media fan base, or promoting your business’s products or online presence, we’re here to help. We know small business owners could use a break sometimes (we’re one too, after all!), so we’re offering discounted pricing on […]
by Jaimie Siegle | Advertising Systems Inc. B2B marketing budgets are expected to rise in 2014, with businesses prioritizing their digital needs in order to most effectively reach their customers, according to a study conducted by Forrester Research and the Business Marketing Association. “Many B2B CMOs will struggle to make dollars stretch while protecting program […]
by Daniel Threlfall, Search Engine Journal It’s not easy being an SEO. There’s a ton of mythbusting that has to happen in order to coax your clients to success. Whether you’re educating customers or trying enhance your own site’s SEO, you need to be aware of several persistent beliefs that can lead to SEO disaster. What follows […]
by Jaimie Siegle | Advertising Systems, Inc. A new study by eMarketer shows that as fewer people are using search engines on desktop devices, the volume of queries from smartphones and tablets has increased – a trend that led to more successful mobile campaigns with a lower cost-per-click (CPC) rate. “Mobile’s high CTRs [click-through rates] […]
Online accounting for more local ad spending as local makes up a greater share of digital total In the past, a combination of mass media and traditional local advertising was enough to draw consumers toward a national brand’s local store or service. But as the internet and mobile devices whet consumers’ appetites for immediate and […]
Small and medium-sized businesses (SMB´s) will continue the recent trend of shifting their marketing budgets to digital advertising, performance-based platforms and customer retention business solutions over the next five years, according to a new U.S. SMB Spending Forecast by BIA/Kelsey. This trend creates an increasingly large market opportunity for businesses serving SMBs and developing SMB […]