By Jay Bemis | Advertising Systems Inc. A year ago, back-to-school shopping meant big-ticket items such as computers and office-like furniture for online learning at home, thanks to a pandemic. This summer, with most students scheduled to return to the classroom this fall, those shopping lists should look more traditional with basic supplies and new […]
By Jay Bemis | Advertising Systems Inc. With COVID-19 vaccinations steadily climbing and experts predicting herd immunity sometime later this year as a result, one would think those lines of cars waiting for their digital grocery orders at the back of stores might get shorter and even go away later this year. But, not so […]
By Jay Bemis | Advertising Systems Inc.A recent report from the analysts at eMarketer predicts a dire future for the pay-TV industry in the U.S., which was suffering before COVID-19 ever arrived and continues to gasp for numbers of subscribers during this pandemic. The report, “US Cord-Cutter Households, 2019-2024,” says 6.6 million people will cancel […]
By Jay Bemis | Advertising Systems Inc. The generation perhaps most resistant to technological and digital change at the start of this millennium is now embracing it in our pandemic environment — at least when it comes to shopping. In a recent study by the National Retail Federation (NRF), nearly half of the baby boom […]
by Jaimie Siegle | Advertising Systems, Inc. The e-commerce-driven website Pinterest has been steadily growing traffic and commercial potential for several months, but just how relevant is it to small businesses? New research shows that when it comes to a marketing strategy, it may no longer be optional. A recent study about the science behind […]