Tag Archives: Mobile

Digital Media Continues to Captivate Our Time

By Jay Bemis | Advertising Systems Inc. Americans now spend almost two-thirds (63.7%) of their total time spent on media specifically on digital media, which continues to take a bigger share of time that’s spent on traditional media, according to a report released this week by the experts at eMarketer. Total time spent on media, […]

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Video Games Grab Much of Kids’ Online Time

By Jay Bemis | Advertising Systems Inc. Learning that Fortnite is atop your 12-year-old grandson’s Christmas wish list is really no surprise — once you also discover that playing video games online is the number-two digital activity among US children and teens. That’s according to recent polling from PC Magazine, which surveyed the thoughts of […]

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E-commerce Keeps Clicking in Mobile’s Direction

By Jay Bemis | Advertising Systems Inc. When Motorola introduced the first cellular phone in 1983, the DynaTAC 8000X, the product would affectionately become known more as “The Brick” because it was about the same size as that piece of hardened clay and hit the scales at nearly 2 pounds. It also cost nearly $4,000 […]

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Crocs CMO to eMarketer: More Shoppers Using Mobile, Tablets

Crocs CMO Andy Sackmann told eMarketer in a recent interview that the main focus of the company’s digital strategy is to “communicate and build relationships with consumers,” which includes social media campaigns and e-commerce sites specific to certain countries or markets. According to Sackmann, the new www.crocs.com was designed with the tablet consumer in mind, […]

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