By Jay Bemis | Advertising Systems Inc. Learning that Fortnite is atop your 12-year-old grandson’s Christmas wish list is really no surprise — once you also discover that playing video games online is the number-two digital activity among US children and teens. That’s according to recent polling from PC Magazine, which surveyed the thoughts of […]
By Jay Bemis | Advertising Systems Inc. When Motorola introduced the first cellular phone in 1983, the DynaTAC 8000X, the product would affectionately become known more as “The Brick” because it was about the same size as that piece of hardened clay and hit the scales at nearly 2 pounds. It also cost nearly $4,000 […]
By Tim Devaney and Tom Stein All the marketing talk these days is about social media. But research shows old-fashioned email is still far more effective than social media in attracting customers to your business online. A recent study by predictive analytics firm Custora discovered that customer acquisition via email has quadrupled in the last […]
Crocs CMO Andy Sackmann told eMarketer in a recent interview that the main focus of the company’s digital strategy is to “communicate and build relationships with consumers,” which includes social media campaigns and e-commerce sites specific to certain countries or markets. According to Sackmann, the new www.crocs.com was designed with the tablet consumer in mind, […]
by Jaimie Siegle | Advertising Systems Inc. Statistics about the mobile market – its strategies, ads, and customers – are still on the rise, a sign that e-commerce and online activity via portable electronic devices are not going away anytime soon. But if everyone seems to be adding more marketing dollars to his mobile ad […]